- Owns platforms, strategy, measurement and XFN involvement in social- Develops social policies and workflow for cross-company involvement in social- Identifies and develops multimedia assets needed for social- Owns the social editorial calendar - Understands, coordinates, and educates internally on social in general and the needs of the channels/platforms- Turns social data into easy-to-understand reports and actionable insights- Builds a “seamless” face on social between our team and CS- Escalates issues (and celebrations) discovered in social

Plans and executes user-oriented Marketing programs on multiple platforms including email, social media, push, in-app messaging, and content marketing. Works with cross-functional teams to improve the customer experience on the site and app and refine acquisition strategies on digital and traditional media, including television ads. -Responsible for the strategy and roadmap to establish and maintain the brand identity and market presence. -Strong focus on customer lifecycle. Creates initiatives that grow user value though loyalty and retention to drive 900k monthly return active users through Marketing channels, achieve an organic reach of 30k on Facebook posts. Accomplished 8% growth in the key metrics of attendance, bidding, and paying in Q1 campaigns while maintaining positive revenue over Marketing spend.-Responsible for integrating brand voice and personality throughout the product and in all external opportunities. Owns Editorial and Campaign calendars for Tophatter. Launched and owns all development on the sister Content Marketing site, Gift Happy. -Conducts strategic analysis, consumer segmentation, and consumer insight development.-Serves as a customer advocate, identifies areas of possible product improvement for users, and shepherds these projects from ideation to completion.-Oversees a team of six content creators.

Directed the development and scheduling of content across multiple social media channels for this fashion resale website empowering consumers to buy and sell secondhand clothing online. Applied extensive prior expertise in social media to define, focus, and clarify audience segmentation and content strategy for visually-focused sites that included Instagram and Pinterest. Led the development of compelling blog content, either through direct authorship of materials or the editing of curated content provided by freelance bloggers.

Led all vision, strategy, and execution for social media marketing at this pioneer start-up dedicated to fostering a sharing economy marketplace for multi-person clothing and apparel exchanges. Effectively managed all Swapdom social media profiles across a broad spectrum of services, including Twitter, Facebook, Instagram, and LinkedIn, continually inventing compelling and innovative content designed to capture the attention of target demographics.

Leveraged superior online marketing expertise and technical skill to effectively manage all facets of social media for this online retailer specializing in vintage, vintage-inspired and indie clothing, accessories and décor. Shepherded games and contests from conception to development, delivery, and deployment, aligning all social media strategy and scheduling with marketing and audience engagement targets.

· Tracked and blogged about affiliate shopping sales and offers for campgeardeals.com and skincareproductsdeals.com. · Promoted deals on social media sites and shopping communities

Fulfilled a critical role editing content and coaching the writing staff of this leading provider of mobile commerce sites and apps for over 200 of the world's leading retailers, providing invaluable feedback to management on each writer’s individual progress and adherence to standards.

Served an integral role contributing to the development of a tone for this brand of anti-aging cosmeceuticals, anti-inflammatory diet, skin care supplements, and acne treatments, ensuring the consistent application of these standards throughout all content development.

· Critically evaluated screenplays and manuscripts for students and clients· Engaged writers with analysis and assistance throughout their writing process

Recruited with a mandate to design and launch traffic and content partnerships with influential bloggers on behalf of this digital media company dedicated to entertainment, beauty, fashion, shopping, and lifestyle topics.

· Developed community activity initiatives resulting in a 260% increase in unique traffic· Lead promotional content strategy, coordinating internal resources and external partners, including CBS and Showtime· Created and maintained theme pages devoted to specific interests· Featured writer for the TV with MeeVee blog covering television and entertainment news

*Performed critical evaluations on screenplays and manuscripts *Provided in depth analysis and ongoing assistance throughout the client’s writing process

· Wrote pieces for publication, contributed in story planning meetings, and assisted with layout and copy-editing· Responded to reader inquiries with appropriate research, technical assistance, and follow-up· Spearheaded the 2005 Fit House project and sourced interior designers to meet ecological, budgetary, and stylistic criteria