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Martha Tacy possesses expertise in go to market strategy, product marketing, multi channel marketing, sales enablement, marketing and 40 more skills. Colleagues describe her as "I worked for Martha for almost 3 years, and during that time I found her to be a bright, innovative and supportive manager and mentor. She challenged me to push beyond my comfort zone which expedited my professional growth. Martha was an absolute pleasure to work for while tackling cross-organizational initiatives and she was a prime driver both in my success and the success of the team. I would welcome the opportunity to work with Martha again and recommend her to lead any team." and "I worked for over 5 years with Martha in the IBM Watson Health marketing leadership team. From my vantage point as a peer, she excelled in her wide knowledge and experience of every flavor of marketing: partner marketing, demand generation, event management. marketing automation technologies, communications, and team management / leadership. Whether she was driving a change management effort to switch marketing automation systems, or leading a corporate marketing launch, she always had… Show more"
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Senior Director Of MarketingHexagon Manufacturing Intelligence Nov 2021 - May 2023N Kingstown, RiBrought in to build field marketing team for the Americas region, lead demand generation across all channels for the Hexagon Manufacturing Intelligence product lines. Includes standing up digital channel marketing, SEO, Thought Leadership, and product and services marketing. RESULTS: Addition of 8 marketing professionals across the marketing disciplines, onboarded 3 agencies to support marketing content and creative, transformed event-heavy budget to digital, 11% increase in leads and pipeline revenue in 6 months, drove introduction of new martech to support data driven marketing approach -
Marketing DirectorIbm Jun 2017 - Nov 2021Cambridge, MassachusettsDevelop first IBM Watson Health always-on digital presence leveraging unique journey plans. Deliver year over year growth of 30% in pipeline/revenue. Evaluation and migration/implementation of marketing tech stack. Manage demand generation team in development of audience campaigns for each offering area, end to end with paid search, social media marketing, web page optimization and personalization, nurture stream development and lead management. Executed over 100 events (in person and digital) each year driving bulk of pipeline and revenue through client connection. -
Director, Business Partner MarketingIbm Oct 2013 - Apr 2017North AmericaChannel program management with over 3,000 US based partners. Manage annual multi million dollar marketing development budget driving $300M in revenue. Launch Advisory council for marketing executives with our largest partners driving strong engagement - leading to 15% revenue growth. Manage a geographically dispersed team of 30+, and manage a multi-million dollar budget. -
Storage Software Product MarketingIbm Aug 2010 - Jun 2012MassachusettsDevelop differentiated product messaging for the Storage management platform. Find new ways to reach a broader audience - through social and digital marketing to share the competitive benefits of IBM technology. Enable our internal and partner sales organizations to deliver success in the form of sales with new clients. -
Channel Marketing Manager For Ibm SoftwareIbm 2004 - Sep 2010North AmericaManage all software focused channel marketing with Business Partners in US and Canada - including Marketing Development programs, sales plays and strategic execution. -
Senior Manager, Americas Sw MarketingIbm/Lotus Software Jul 2007 - Mar 2009Cambridge, MaManaged all marketing execution for Software in US and Canada including General Business(SMB), field and channel marketing. -
Senior ManagerIbm Apr 2002 - Jun 2004Somers, NyManage the Market Planning process for the 5 software brands at IBM (WebSphere, Lotus, DB2, Tivoli and Rational).Develop go to market plans that execute across the software group for large enterprise and medium business accounts.Develop value proposition for IBM middleware for customers and business partners.Work with Geography counterparts to develop marketing strategy and execution plans for software marketing programs. -
Vice President Of AccountsCollaborative Communications Aug 2000 - Sep 2001Cambridge, MaManagement of public relations strategy, planning and implementation for up to ten clients. Business development strategy and implementation for agency.Successfully managed one clients company and product launch through to company acquisition within six months; Work with senior marketing and sales executives to develop and refine strategic marketing messages to be supported with media outreach; Direct the development of plans for promoting the launch of new products and services for a variety of privately and publicly held technology companies; Manage teams of account executives in day to day client service activities; Support sales activities, meeting with prospective clients, presenting Collaborative's methodology for media outreach and strategic direction
Martha Tacy Skills
Frequently Asked Questions about Martha Tacy
What is Martha Tacy's email address?
Martha Tacy's email address is ta****@****ibm.com
What schools did Martha Tacy attend?
Martha Tacy attended Boston.
What skills is Martha Tacy known for?
Martha Tacy has skills like Go To Market Strategy, Product Marketing, Multi Channel Marketing, Sales Enablement, Marketing, Business Development, Enterprise Software, Product Management, Demand Generation, Saas, Solution Selling, Cloud Computing.
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