Martha West, M. A., Cap®, Cfre® Email & Phone Number

Greater Minneapolis-St. Paul Area

As Director of Philanthropy for Covenant Living, Golden Valley, MN, I am a key campus leader responsible for growing and managing the culture of philanthropy to advance the organization’s mission. Gift planning includes securing gifts through bequests, charitable gift annuities, trusts, retirement plans, life insurance, and similar giving vehicles. Developed and led innovative annual fund giving and major gifts strategy. Oversees charitable giving through annual funds, major gifts and planned giving while building relationships through daily interactions with residents. Collaborate with national team to develop marketing strategies for planned giving, CRM conversion, and developing policies/prodecures. Directs the identification, qualification, solicitation, and stewardship of major, and planned gift prospects and donors.CHARITABLE GIFT PLANNING • Secured 20 gift intentions $1.6 million+ and $1.5 million+ realized planned gifts.• Increased board reserve fund by 15%.• Established metrics around gift planning goals. • Liaison with external financial institutions relating to gift planning. • Leveraged Crescendo Integrated Marketing for gift planning technology.• Maximized opportunities within database (Raiser’s Edge NXT) to identify new prospects.STRATEGIC FUND DEVELOPMENT• Established a moves management strategy for top 75 donors.• Raised annual fund giving from $30K to over $100K+.• Increased resident participation in annual fund by 50%.• Maximized 75% of identified donor potential.• Increased vendor contributions by 20% annually. • Collaborate with campus administration to secure funding for capital improvements.DECISIVE BUSINESS DEVELOPMENT• Worked across the organization to identify opportunities for enhanced donor outreach.• Collaborated to establish best practices around planned giving policies and procedures.• Developed strategic plans with corporate finance to levearage additional contributed income.Contact: mwest01@covliving.org

Greater Minneapolis-St. Paul Area

Director of Development for the History Theatre, worked in collaboration with Managing and Artistic Directors (and board members) to advance History Theatre's strategic and development plans. Identified new sources of contributed income and increasing major gifts. Supervised a of team 4 members. Successfully developed and implemented 5-year strategic plan (2015-2020).MAJOR GIFTS AND ANNUAL FUND• Developed and launched major gifts program ($10,000+)• Instituted moves management program for top 75 donors • Successfully executed annual direct mail campaign• Events Management including: Wine on the Stage (major donors); Annual Gala; Promotional Brunches• Established 2 board reserve funds ($500k each)• Raised funds to save operating cash to last for 365 daysEFFECTIVE DEPARTMENT SUPERVISION• Direct reports included: - Fund Development Manager - Grant Writer - Development Associate - Development InternRESULTS OREINTED GRANT PLANNING• Secured private funding for educational programs that included: - Adults with mental and physical challenges - Young adults who identify on the autism spectrum - Diverse student population from a broad spectrum of ethnic and socioeconomic communities• Secured public and private funding for a diverse cross-section of original works including: - The Gordon Parks Story - The Paper Dreams of Harry Chin - Not in Our Neighborhood/Not for Sale - The Highwaymen - Glensheen• Securing $500K+ annually in grant funding (corporate, private and government)• Successfully designed and executed a rotating grants calendar

Greater Minneapolis-St. Paul Area

Community Relations Specialist for Sarah’s… an Oasis for Women a home dedicated to the safety and dignity of a diverse community of women where they can begin new and productive lives. Over 650 women from 70 different nations have called Sarah’s home in the last 30 years. Worked in partnership with Sarah’s Director: researching new sources of contributed income; developing and maintaining donor base, maintaining accurate gift and donor records; high quality communications (print and web); fundraising events and event planning; volunteer recruitment; public representative. Supervised team members included case workers, interns, house staff and volunteers. Collaborated with the Sisters of St. Joseph Foundation staff.Key Fundraising Accomplishments:- Developed Sarah’s Annual Breakfast Benefit-increased donations 10% annually.- Designed and successfully executed an annual campaign strategy focus on top 150 donors.- Developed and implemented a comprehensive external communication plan.- Redesigned website and all external marketing materials.- Controlled general program development, implementation, and promotion.- Led volunteer recruitment.- Maintained social media presence, website, and database technology.- Created and implemented strategic plans (3-year plans).

Greater Minneapolis-St. Paul Area

Wisdom Ways is a place for spiritual seekers of all faith traditions. Our year-round programs seek to widen theological discourse, foster critical thought and reflection on life, and deepen spiritual practices. Inclusive of peoples from diverse spiritual traditions and experiences, these programs encourage imagination, honor creation, and integrate the voice of the feminine.Key Marketing Responsibilities:- Developed marketing strategy development based on tracking metrics and market research- Encouraged and lead others in their spiritual journeys- Managed external communications- Developed new website

Greater Minneapolis-St. Paul Area

Provided Program development, implementation, promotion, fundraising, development support, employee and volunteer relations, new member liaison, talent acquisition, social media development, change and conflict management.

Greensboro/Winston-Salem, North Carolina Area

Greenville, North Carolina Area

Master Of Arts - Ma, Theology, 3.98

Activities and Societies: Graduate Assistant to MAT Director Library Assistant-SCU Library-Minneapolis Campus Member MAT Student Activity.

New Strategies Business For Impact At The Mcdonough School Of Business, Non-Profit/Public/Organizational Management

Activities and Societies: New Strategies is an advanced management education program exclusively designed to help nonprofit executives.

Executive Education, Certified Fund Raising Executive, 4.0

Certification via St Thomas--CFRE earned

Bachelor Of Science, Business Administration-Decision Science, 3.2

Activities and Societies: Society for Advancement of Management (SAM) Student Commerce Club ECU Student Ambassador Member Alpha Omicron Pi.