Market Research Manager
Market Research Manager, 2013 to 2015Managed all aspects of qualitative and quantitative corporate market research. Product Research Manager, 2004 to 2013Led mutual fund and retirement service product development by managing market research efforts to support new product and service recommendations. Selected Accomplishments:• Conducted over 50 corporate market research projects, including focus groups, individual interviews and surveys.• Contributed to new fund launches through customer and competitor research.• Developed and managed corporate advertising/media plan.• Developed and managed corporate email marketing program.• Developed and edited 9 issues of corporate magazine (circulation of 200,000).
Jan 2004 - Mar 2015
