Establishing an Innovation Footprint for RUSAL and commercializing new products in international markets. Acting as RUSAL’s Technology Ambassador globally.

Managed and secured automotive roof rail and trim project launches to Volvo and Daimler to prevent multi-million claims. Changed the company culture by developing a self-driven management team and a lean process-oriented manufacturing organisation.* Successfully recovered finances in business from loss to 5% EBIT by introducing ownership and KPI-control on sales, scrap and labour costs. * Closed one plant and relocated production without customer disturbance. * Revamped and extended the Gloucester Plant including a new Powder Coating Line.

Established and managed a new organisation from graze in Green Field Saudi Desert in Ras al Khair.* Reorganized metal planning and augmented customer delivery performance from 50% to 98% through cast house, rolling mill and scrap procurement.* Introduced a Sales & Operational Planning Process and provided daily leadership.* Reduced annual costs by $7,000,000 via insourcing logistics of primary metal and rolled products.

Reorganized and lead the Customer Service Team. Introduced a new Global Market Driven Product Planning Process supporting the Value Added Product Growth ambitions of the company (from production push to market pull). * Developed a world class Global Aluminium Supply & Demand Model, outperforming established leading CRU and Brook Hunt forecasting tools.* Increased annual growth rate by 25% of value-added products out of 3,500,000 MT of primary metal.* Introduced the Automotive 8D-methodology to drive the customer claim response time from 30 to 12 days by transferring Technical Customer Support from Moscow to the main smelter in Krasnoyarsk.* Initiated Product Innovation of AlZr Wire Rod and AlSc Master alloys brought to market successfully years later.

Implemented a Differentiated Product Strategy and transformed the Sales / Logistics organisation towards Customer focus.* Apprehended 30% of European Aluminium Cast Tool Plate Market resulted holding of 20kT per annum within four years.* Led delivery performance to 99% by planning and executed changes in back office management.* Succeeded in navigating through 2008 financial crisis by initiating tenacious cash & credit management

Launched several Automotive Projects and established a Project Management Methodology, then moved into Sales for the German Automotive Market.* Increased the BMW sales revenue from zero to $30M annually by introducing cast suspension components in 1, 3, 5, 6, and 7 series, Mini, Rolls Royce and X5.* Protected Norwegian Foundry from shutting down during the 2008 financial crisis by launching an Aluminium Award-Winning Porsche Panamera-One-Piece-Cast-Rear-Sub-frame.* Developed and industrialised an aluminium robotically welded bumper structure for the Mercedes Benz A-class @ 1000 pieces per day.