In my current role as Head of Specialties Marketing, I spearhead the global marketing initiatives for TMF Group's Capital Markets, Fund Services, and Private Wealth and Family Office practices.My team and I, comprised of dedicated marketing managers and assistant marketing managers, seamlessly convert business strategies into pragmatic marketing solutions that drive measurable results. This involves leveraging the expertise of external agencies and orchestrating a collaborative effort to meet and exceed our marketing objectives.I maintain a close working relationship with the Executive Committee (ExCo) and Marketing Leadership, ensuring our marketing efforts align with broader organizational goals and contribute significantly to our practices' success.I join industry events such as Global ABS Barcelona and EXPO Real, where I build connections with prospects and clients. This engagement not only helps in generating real opportunities but also in ensuring our marketing strategies remain client-focused and impactful.Key Responsibilities:- Develop and implement marketing strategies in collaboration with the ExCo and Marketing Leadership.- Lead a diverse team of marketing professionals, fostering an environment of creativity and strategic thinking.- Manage and optimize the marketing budget, ensuring resources are efficiently allocated to deliver maximum return on investment.- Manage relationships with external agencies to align their efforts with our marketing objectives.Major achievements:- Coaching team members resulting into the best performing marketing teams within the organization- Successfully transforming virtual teams from individually operating individuals to a cohesive team- Achieved significant cost savings by leveraging global resources and spearheading innovative initiatives- Consistently exceeded benchmarks across channels and tools working together with the teams and motivating the members to improve our execution every day

As the practice marketing lead, I am responsible for developing the global marketing strategy, managing budgets, and overseeing teams for the capital markets practice and fund services practice. I work with my team to translate business strategy into practical marketing solutions and deliver tangible results, collaborating with international agencies, internal experts, and an international team. In this role, I work directly with ExCo of both practices and the CMO.Major achievements:- Successfully delivering marketing objectives within time and budget constraints- Development of the go-to-market strategy and proposition of the capital markets practice- Development and implementation of the marketing strategy for the fund services practice- Implementation of global ways of working for several marketing activities- Continuously beating the industry benchmarks on online marketing activities- Outperformed company benchmark on RIO for events

Reporting to the global marketing lead for regional marketing, I was responsible for developing and executing the marketing strategy for the EMEA region. In this role, I worked closely with country directors to tailor marketing campaigns to local needs and was responsible for budget management, agency management, and stakeholder management.Major achievements:- Development and execution of a local marketing calendar- Direction of a partner marketing program in collaboration with major partners of TMF Group- Collaboration with local sales teams to create country-specific pitch decks- Production of video interviews with local SMEs across the region

As a marketing specialist at Atos Benelux and the Nordics, I was responsible for creating and executing the local marketing strategy. Working with the global team, I implemented marketing strategies that were tailored to local needs and developed a local bid marketing strategy to improve the chances of winning large deals (+€50M)Major achievements:- Development and implementation of a bid marketing strategy- Creation of account-based marketing programs- Receipt of the "hot talent" award and recognition for the local activation of the Atos - International Olympic Committee partnership.

I began my professional career as a Business Consultant at Atos Consulting, where I had the opportunity to join project teams and advise clients on strategic challenges. This role allowed me to develop skills in project management, stakeholder management, and strategy development.Major projects:- Head of Marketing the Netherlands (interim) at Atos Benelux and the Nordics- Proposition Strategist at Atos Consulting Global- Scrum Master & Proposition Strategist at Atos Benelux and the Nordics- Financial Analyst at a major publisher- HR Change Management Consultant at a major electronics company

During and in between my studies, I worked as an independent professional for several banks. I was trained to analyze complex requests for mortgages and to rate the risk. I successfully consulted multiple major Dutch banks and always aimed for excellent customer satisfaction.

During my bachelor study, I worked as a Sales Representative at Pepperminds Direct Marketing. After 10 months, I was promoted to trainer, training new talents to become a better Sales Representative.I structurally overperformed, overachieving sales targets and with my passion for communication and negotiation, I inspired my colleagues.

During my bachelor study, I worked as a Sales Representative at Pepperminds Direct Marketing. After 10 months, I was promoted to trainer, training new talents to become a better Sales Representative.I structurally overperformed, overachieving sales targets and with my passion for communication and negotiation, I inspired my colleagues.