-Verantwoordelijk voor performance rapportages van de commerciële afdeling.-Ontwikkelen van inzicht in de sales pipeline.-Opzetten en structureren van processen om betere leads & opportunities te genereren.-Project manager voor de implementatie van MS Dynamics CRM Online.

-Advice the board of directors on (online) developments, trends, opportunities and threats-Responsible for total online reporting (60 websites, € 50M revenue).-Decide and advice on KPI’s and targets for marketing, sales and editorial team-Analyse and advice on portfolio developments-Analyse and advice on divestments & acquisitions (ad-hoc analyses)-Translate high level business objectives into information requirements-Liaison between IT and marketing, develop big data platform-Develop and improve standard reports to support marketing and sales mangement

-Monitoring and analysing internal / external market & financial information-Responsible for online reporting (including to HQ, London, UK)-Responsible for data quality-Advice, monitor, and develop KPI’s for marketing management and managing directors-Develop reports & analyse KPI’s and targets-Advice on portfolio development

-Support analysis for mergers & acquisitions -Develop and produce monthly sales results-Analyse sale promotion activities, online and offline -Analyse market research results-Support external market research -Identify market segments

-Developing new products for measuring effectiveness of Point of Sales materials and outlets-Set up, monitor and evaluate market research methods for clients (mainly in the food industry)-Acquiring new clients and increase turnover with existing clients