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We provide better sleep. Kokoon has developed audio technology to be intelligently used to encourage and protect sleep. Growing from start up to scale up. Main activities:Strategic guidance in refining go-to-market models in Europe and North America Developing insights to identify growth value spaces for the future of sleep technology. Positioning and brand value Developing Strategic Partner Strategy, both with retail, industry partners, investors and future technology carriers.

As the CMO, I’m directing at least 70 employees across Europe. I’ve rebuilt and led a centralized marketing organization and performance-driven marketing plan for individual countries, focusing on the latter stages of the sales journey.I am the initiator and driver of new business development including high-value global strategic alliances including Bowers & Wilkins, Red Bull, Team Jumbo Visma, and FC Barcelona. Highlighted achievements and successes include:▷ Doubled financial results over four years by driving organic growth through customer rapport, marketing efficiency implementations, new business development in the Philips audio category, AOC brand development, and a calm-tech sleep headphone launch.▷ Generated a double digit turnover and marketshare growth in the premium TV category by aligning cross-company commercial and engineering teams in integrating best-in-class Philips picture quality with unrivaled Bowers & Wilkins sound performance. ▷ Secured a multi-year TPV and FC Barcelona partnership by negotiating with high-level stakeholders, gaining executive buy-in based on ROI and synergistic value add-ons, and structuring end-to-end deals and comprehensive business plans.▷ Spurred millions in three years with strong double digit profit growth by creating a new business model and alliance in innovative sleep solutions in healthy living and calm-tech sectors.▷ Doubled sales in the mid-range TV segment, capturing double digit growth of the brand index in primary markets and boosting value market share by launching a consumer insight-driven, hero proposition TV campaign incorporating a storytelling concept designed to engage retail partners and sales staff. ▷ Promoted nine staff to management roles by building cultural- and talent-diverse teams and creating training and succession plans for upward advancement.

In six years, I built a new joint venture commercialization unit for TP Vision and Royal Philips from the ground up, including onboarding >100 full-time staff, 28 country teams, and +130 customers. I designed go-to-market strategies and operating models in CEE and Nordic countries while crafting and launching standardized business and governance models for European operations and formed commercial policies for over +200 retail customers across Europe. My team and I instigated a multi-million-euro turnover by guiding the enterprise from a loss to positive EBIT with a +2.0 bps share in four years. We increased European sales by allying with stakeholders to build a shared service center in Prague and installing three legal entities across 27 countries.Lastly, I captured notable customer engagement and turnover gains by revamping Nordic country operating and business models, crafting go-to-market strategies, and sustaining four commercial clients per country.

In this role, I formed a cohesive 18-person marketing team focused on common organizational goals and objectives and led two LEAN Six Sigma projects as part of the black belt program.With my team, we cultivated an impressive turnover and transformed negative results into positive returns by devising business strategies and data-driven campaigns and developing cross-functional focused teams. We successfully engaged +150,000 new customers in a year by launching local CRM and e-commerce strategies and implementing Philips direct online channels to foster cross-selling.I humbly accepted a simplicity and business award for “One Philips” for leading the best campaign implementation.

Applied Six Sigma in understanding consumer and shopper behavior for powered shaver accessories. Wrote and tested the approach to make accessories more focal in driving profit in shaver category. Learned change management and driving for results, based on facts and insights.

I steered nine employees across regions in initiating and leading strategic growth and new product plans for emerging markets in Latin America, CEE, and MEA. Additionally, I trained local teams in marketing, sales, and operational competencies.We delivered +25% YoY sales growth for three consecutive years by developing dedicated products for Latin American markets based on local insights and spearheaded market penetration strategies. Lastly, we secured +20% in sales and profit by orchestrating a shaving and grooming improvement program.

As the senior marketing manager, I restructured the commercial division organizational chart to include +50 full-time employees and supervised a 12-person marketing team, one logistics employee, and a business intelligence expert. Contributions include: ✓ Collected incremental sales for a home draft system by constructing a go-to-market strategy and multi-partnering with beer giants InBev, Grolsch, and Bavaria.✓ Reduced 56% of appliance return rates by actively controlling internal operations, applying disciplined range optimization metrics, and monitoring product phase-ins and outs.✓ Achieved +50% household penetration for Senseo in the Netherlands in two years by integrating plans with Douwe Egberts, a coffee brand, investing in sales activations, and steering preference conversions. ✓ Earned +8.0 bps in share in the commoditized fryer market with zero expense by adopting aggressive sales activation programs and trade marketing approaches and offering exclusive models for top accounts.

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