🔸 As a Member of the Management Team:- I actively contributed to and led the strategic sessions to develop a cohesive and effective business strategy for OrangeValley.- Supported risk monitoring and market trend analysis as part of the collective MT responsibilities.- Responsible for representing the interests of the Strategy & CX business unit and implementing MT decisions within the unit.🔸 Responsible for Customer Experience & Strategy:Held ultimate accountability for the strategy, performance, profitability, and operational execution of the unit, bridging the gap between the team, clients, and business objectives.🔸 Defining KPIs and Progress Monitoring:Developed KPIs and monitored progress, implementing improvement plans when necessary, using data-driven insights wherever possible.🔸 Guiding New Business Pitches:Directed the strategic approach to new business pitches, collaborating with a multidisciplinary team (Data, SEO, SEA, CXO, etc.).🔸 Developed Vision and Proposition:Created a vision and proposition for CX services within OrangeValley.🔸 As CX Product Owner:Elevated the service level and developed various new services and innovative products in collaboration with the team.🔸 Public speaker Delivered inspiring presentations on innovation and customer experience at internal OrangeValley events (with approximately +- 100 C-level and senior guests) and external trade shows.🔸 Award-Winning Strategist:As lead strategist, won the Dutch Interactive Award for Customer-Centric E-Commerce 2023.

BlueElevation has merged with Orangevalley.🔸 Leadership & Vision- Transformed the organization from a traditional waterfall structure to a fully agile (scrum-based) team- Improved project quality and delivery times- Resulted in increased flexibility, faster response times, and higher customer satisfaction🔸 Strategic Growth: - Transitioned from a development agency to a customer-centric, full-service agency- Increased revenue by 95% and improved cash flow- Positioned the company for long-term, sustainable growth🔸 Rebranding & Strategy: -Led a successful rebranding strategy- Strengthened the company’s market proposition and brand identity- Improved the company’s positioning and attracted new clients🔸 Strategic Partnership: - Established strategic collaborations with OrangeValley- Created new business opportunities and integrated service offerings- Expanded market reach and enhanced the company’s value proposition🔸 Commercial Strategy: - Developed and implemented a comprehensive commercial strategy- Increased revenue growth and stabilized income through long-term client relationships- Fostered client loyalty and ensured predictable revenue streams🔸 Stakeholder Management: - Managed strategic relationships with clients and partners- Established sustainable collaborations and generated new business opportunities- Built customer loyalty and generated new business opportunities🔸 Team Development: - Led and motivated a multidisciplinary team - Reduced employee turnover and improved service quality- Enhanced team performance, innovation and contributing to better project outcomes- Responsible for recruiting, selecting, and hiring talent🔸 Product Ownership: - Led and innovated the e-commerce, strategy, and UX services.- Launched a new service offering in 2020.- Improved client satisfaction and increased product margins.🔸 Other Recognition:- Led the organization towards achieving a Top 3 ranking in the Emerce 100.

At BlueElevation, I help new and existing clients achieve their online goals.In addition, I lead a multidisciplinary team of specialists.Clients: Medicura, Mediq, RTL Videoland, Ricoh, Horticoop, Mazda, Movares, KwikFit, van de Putte Medical, Diks Verzekeringen, Drost letselschade, Avolink, Hunkemöller, Milin, Pals, Nationale Adviesbalie, Byte/Hypernode, Veenman andKwintessens

Ecombuilders is een full service e-commerce specialist.Wij combineren de kracht van Magento webshops met onze expertise op het gebied van internetmarketing. Hierdoor zijn wij in staat om onze klanten een full service oplossing aan te bieden op e-commerce gebied.

Fullservice bureau voor internettoepassingen: internet marketing, webapplicaties, websites. Neto is er voor al uw digitale oplossingen op het wereldwijde web.

During the development of the new Partner portal for Reaal, I was responsible for the following components:Concept (translating the business case into an online concept), User Experience design, Visual design, and contributed to front-end development.

Klantenservice businesscase vertaalt naar Reaal.nl en in samenwerking met online team doorgevoerd. Daarnaast verschillende UX optimalisaties ontworpen en met online team doorgevoerd.

As the Webmaster at the Kröller-Müller Museum, I was responsible for the development and launch of a new website focused on enhancing user experience, mobile optimization, and reach. My role included managing ongoing website maintenance and updates, troubleshooting technical issues, and providing support. I coordinated and planned content to align with museum goals and implemented SEO strategies to improve visibility and engagement. Additionally, I prepared reports and shared insights to help drive informed digital strategies for the museum.

Located in the stunning Hoge Veluwe National Park, the Kröller-Müller Museum is a unique destination where art and nature blend seamlessly. Known for its impressive collection, including biggest collection in the world of Van Gogh, Seurat, and Picasso, as well as Europe’s largest sculpture garden with works by Rodin, Serra, and Hepworth, it offers a truly enriching experience. As a host and porter at this remarkable museum, I played a central role in welcoming visitors, ensuring their safety, and providing information on the collection and exhibits. In addition to managing security and offering guidance, I assisted during emergencies and answered questions to create a memorable, engaging, and safe experience for every guest.

During my internship as an Interaction Designer at Lukkien, I translated business cases for various clients into effective User Experience (UX) designs and contributed to the realization of these websites. This involved crafting user-centered solutions that aligned with both client objectives and user needs, ensuring a smooth and engaging online experience. Through this role, I developed the skills in UX design and strategy, wireframing, and front-end development skills.