Martin Andreasson

Martin Andreasson Email and Phone Number

Owner @ Stockholm County, Sweden
Stockholm County, Sweden
Martin Andreasson's Location
Stockholm County, Sweden, Sweden
Martin Andreasson's Contact Details

Martin Andreasson personal email

n/a

Martin Andreasson phone numbers

About Martin Andreasson

Experienced(14+ years) Media strategist with special skills within TV, Radio and Online Video. Have worked both nationally and internationally with some of Swedens largest brands when it comes to strategies, implementations and negotiations. Vast experience in pitching on local and international markets with proven success.

Martin Andreasson's Current Company Details
Sallskapet Media

Sallskapet Media

Owner
Stockholm County, Sweden
Martin Andreasson Work Experience Details
  • Sallskapet Media
    Owner
    Sallskapet Media
    Stockholm County, Sweden
  • Medialab Stockholm
    Strategic Media Advisor
    Medialab Stockholm Feb 2024 - Present
    Stockholm County, Sweden
    MediaLab Stockholm is a business-oriented Media Agency focused on transparency and efficiency to be more effective in all aspects of media buying.MediaLab works exclusively with Bygghemma.se and its sister brands.
  • Sallskapet Media
    Owner
    Sallskapet Media Feb 2024 - Present
    Stockholm County, Sweden
    With +15 years of experience within the media industry as a Media buyer, Head of broadcast, Account Director, Trading Director both in Sweden and throughout the Nordics we now go Freelance.
  • Sambla
    Media Manager @ Sambla Group
    Sambla Oct 2023 - Feb 2024
    Stockholm, Stockholm County, Sweden
    Acting Head of Media for Sambla Group(Sambla, Advisa in Sweden, Rahalaitos and Omalaina in Finland and Sambla in Norway)when the Head of Media are on parental leave.
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  • Howcom Ab
    Head Of Trading & Partner
    Howcom Ab Jun 2022 - Oct 2023
    View
  • Howcom Ab
    Head Of Broadcast & Partner
    Howcom Ab May 2017 - Oct 2023
    Stockholm, Sweden
    With a curious mind around what actually drives effect for our clients i work close together with our team of anlaytics doing econometric modelling and other research projects to be able to find the right media for the right client and to find out how different media types actually work.I have the strategic lead for all KW Bruuns brands Peugeot, Opel, Citroen, Mitsubisih, DS when it comes to media strategies and tactics. This include overall Account lead and also doing strategies and tactics for TV, Radio and Online Video. Previously also did OOH and Print strategies.I have the overall lead on media strategies and negotiations for Sambla Group in the Nordics including both Sambla and Advisa when it comes to overall ATL investments and more detailed strategies and implementations for TV, Online Video and Radio.Had the account lead for Zmarta for 2 years doing media strategies and helping them implement the strategy for all ATL channels. Also doing nordic coordination and strategies for Finland and Norway.I had the strategic lead for Ellos regarding all ATL channels. This included doing strategy work for each media channel and setting framework for the other countries. Howcom had the lead for the nordic budget and distributed it in the best way trying to deliver on set KPIs.Responsible for all TV, Radio, Online Video and Cinema regarding negotiations & strategies for KW Bruun(Peugeot, Opel, Citroen, Mitsubisihi, DS), Sambla/Advisa, Garageportexperten, Lyllo, Casinostugan and more.Part of Team New Biz winning:Sambla/AdvisaKW Bruun (Peugeot, Opel, Citroen, Mitsubishi, DS)OKQ8Doktor24EllosZmartaPartner at Howcom.
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  • Ium Sweden
    Head Of Online Video & Broadcast
    Ium Sweden Nov 2015 - May 2017
    Stockholm, Sweden
    Responsible for the Online Video & Broadcast department at IUM Sweden including TV, Radio, Cinema and of course Online Video. Responsible for 7 people at one point.Personally responsible for strategies and negotiations for Swedens largest media investor ICA. Did TV and online video stragies, yearly negotiations with TV-channels and was involved in trying out new channels for ICA for about 18 months. Helped Peugeot going from a rather small player to being one of the largest investor in media in the car category during 2 year span and at the same time helping the company grow their market shares and being profitable, Did nordic coordination for Match.com ragarding TV and Radio.Also helped MEDA OTC(Treo,SB12,Linicin,MittVal mfl), Apotek Hjärtat, Bosch/Siemens, Rusta, Entercard, Ryds Bilglas with TV, radio and Online Video strategies and implemantions.Was involved in almost every pitch that IUM did during this period in time.
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  • Ium Sweden
    Broadcast Tv/Radio And Online Video
    Ium Sweden Apr 2013 - Nov 2015
    Stockholm, Sweden
    Planning and buying TV for MEDA OTC(Treo,SB12,Linicin,MittVal mfl), Bosch/Siemens, Rusta, Entercard, Cederroth, H&M, Match.com and a few more.Planning and buying Radio for all IUM clients such as Peugeot, Bosch/Siemens, MEDA OTC, Match.com, Barncancerfonden, General Mills, Vattenfall, Apoteksgruppen, Kavli(Johnnys senap), Nokian, Top Toy(Toys R Us and BR Leksaker) and many more.
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  • Carat
    Tv/Radio Strategist
    Carat Nov 2008 - Apr 2013
    Responsible for planning and buying TV and/or Radio for clients such as:Opel, Försvarsmakten, Adidas, Rynkeby, God Morgon Juice, 7-Eleven, Pressbyrån, Systembolaget/IQ, LEGO, Hornbach, Freedom Finance, Securitas Direct, Unionen, and a few more.
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  • -
    Lyxman
    - Aug 2007 - Nov 2008
    Greater New York City Area
    Spent 15 months in New York City.
  • Carat
    It Consultant
    Carat Sep 2006 - Aug 2007
    Stockholm, Sweden
    View
  • Kuoni / Apollo Resor
    It Consultant
    Kuoni / Apollo Resor Oct 2004 - Sep 2006
    Stockholm, Sweden
    View

Martin Andreasson Skills

Radio Tvc Digital Media Television Broadcast Digital Marketing Digital Strategy Mobile Marketing Media Planning Media Buying Online Marketing Marketing Communications Advertising Marketing Strategy Social Media Marketing Online Advertising Marketing

Martin Andreasson Education Details

Frequently Asked Questions about Martin Andreasson

What company does Martin Andreasson work for?

Martin Andreasson works for Sallskapet Media

What is Martin Andreasson's role at the current company?

Martin Andreasson's current role is Owner.

What is Martin Andreasson's email address?

Martin Andreasson's email address is ma****@****ware.se

What is Martin Andreasson's direct phone number?

Martin Andreasson's direct phone number is +46 8 410 2*****

What schools did Martin Andreasson attend?

Martin Andreasson attended Mälardalens Universitet.

What skills is Martin Andreasson known for?

Martin Andreasson has skills like Radio, Tvc, Digital Media, Television, Broadcast, Digital Marketing, Digital Strategy, Mobile Marketing, Media Planning, Media Buying, Online Marketing, Marketing Communications.

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