Kraftvertising is a dedicated B2B digital marketing agency, based in Bratislava.⚡ B2B SaaS advertising⚡ Marketing for tech startups on global markets💡 Paid search and paid social📍 Google, LinkedIn, Capterra, Facebook, Bing, Quora, Twitter advertising⚡ Enterprise level software marketing⚡ Demand generation and lead generation📍 Tracking and analytics🇩🇪 Specialised for the German market

BizMut Marketing GmbH is a B2B marketing agency, based in Hamburg.📍 The company counts as a thought leader in B2B marketing on the German market 🇩🇪📍 BizMut is part of the Finc3 group, one of Germany's top agencies. The other companies in the Finc3 group focus on E-commerce and Amazon advertising, CRM and Analytics, which allows for a wide variety of marketing services that can be offered to clients💡 Our main service within BizMut is creating a holistic B2B marketing strategy to our clients▪️ This encompasses account based marketing, lead generation, campaign setup, campaign management, tracking setup and analytics▪️ It often involves support with lead management and lead nurturing▪️ Marketing channels include Google Ads, Facebook Ads, LinkedIn, Twitter, Reddit, Xing, Adroll, Instagram, Quora▪️ Account Based Marketing is one of the most used strategies across clients

The Finc3 Marketing Group is among the top CRM and lead management experts on the German market.📍 They are among the most cited professionals in the industry, with a multitude of presentations, podcasts and guides published covering their insights.📍 Their approach is “high-end CRM with low-cost tools.”In 2020 I was working with their CRM experts to build up a subject matter expertise in lead management and support them with relevant topics📎 Lead management encompassed all steps that help guide a generated lead towards a conversion and beyond - toward becoming a brand ambassador📎 Structuring leads within a sales and marketing CRM📎 Creating automation workflows that help maximize the efficiency of the lead qualification process and free up capacity for the sales team📎 Help with lead scoring topics

In 2018 I supported the expansion of the LR brand with an array of online marketing activities and lead generation. This included▪️ Lead generation▪️ Social media management of relevant channels▪️ LP changes▪️ Google Tag Manager and Google Analytics setup and conversion tracking

Johnson Controls is a 140 year old company that produces HVAC and security equipment for buildings▪️ I was part of the finance department, responsible for the outstanding accounts of business partners▪️ Supporting the German market

▪️ A role involving account management and sales support▪️ Business Partners from Germany that were reselling IBM servers were managed by us▪️ Coordinating of business partner project completions internally