➤ Increasing sales volume from $1.6M to over $2.5M in 6 months by implementing exceptional marketing strategies that elevated brand awareness and brand authority by delivering highly qualified sales opportunities.➤ Developing new customer relationships and expanding sales to yield a net profit of $380K in the last quarter of 2019.➤ Managing and mentoring a highly skilled team of 3 sales managers, developing junior staff to the next level by ensuring staff fully understood projects, providing constructive feedback, and identifying and promoting growth opportunities.➤ Overseeing new sales, account management, go-to-market strategies, forecasting, and budgeting for regional sales and business development efforts including monitoring and supporting the collection of all outstanding receivables.➤ Evaluating and driving marketing or business-building initiatives for continuous business development to acquire, develop, and retain key accounts through active relationship building and actively negotiating contracts.➤ Monitoring and forecasting market trends, threats, or opportunities to foresee, interpret, and rapidly respond to market changes by adjusting strategies or realigning priorities accordingly while leading sales and marketing teams.

➤ Developed comprehensive territory plans for the region and segment focus by creating action plans and schedules to identify targets to reach new business development goals and objectives by proactively reaching out to prospects.➤ Engaged in strategic initiatives to retain or expand current client relationships within the outsourced security industry by developing key accounts and prospecting through network relationships and coordinating the overall sales process.➤ Ensured effective use of internal resources while using strategic selling techniques to gain insights into the prospect's needs, concerns, processes, and decision criteria that provide the company with an advantage over the competition.➤ Directed business development for 19 offices east of the Mississippi with over $100K in revenue while leading over 20 sales people including managers to accomplish this revenue goal with 90% of sales in recurring on-site security services.➤ Implemented business development initiatives to support the achievement of growth objectives and strategies as well as educated referral sources about the organization's missions, core values, and key distinctives from other providers.➤ Supported all sales and marketing efforts for growth, participated in strategic planning to ensure operational efficiency, and advised management team on opportunities for growth along and development of new sources of revenue.➤ Created an environment and culture that enabled the organization to fulfill its mission by meeting or exceeding its goals, conveying the corporate vision to all staff, and holding business development specialists accountable for performance.

➤ Provided consultations and marketing for the development and design of Online Information Systems including 100 client websites and innovative apps as well as developed new integration platforms for over 30 clients.➤ Created and delivered marketing initiatives as well as presented ideas and information to clients in presentations.➤ Produced and directed multiple training videos as well as produced pilot for new reality show for the Velocity Channel.➤ Prepared and presented client proposals, designed training materials, and facilitated quarterly stakeholder meetings.

➤ Managed all aspects of marketing for 360Louisville.com's product lines including online directory sales.➤ Developed budgets and financial analyses per product and market., successfully opened new markets to establish relationships with strategic partners, and created alliances or sponsorships with local businesses.➤ Analyzed, evaluated, planned, and executed existing or potential marketing activities and strategies including developing benchmark criteria to measure the efficiency and effectiveness of marketing programs or campaigns.➤ Managed marketing budgets including creating, managing, coordinating, and executing all marketing, product development, user experience, informatics, digital, and print production strategies or tactical marketing plans.➤ Developed unique value propositions, business partnerships, category management, and call-to-action oriented advertising targeted toward key customer segments that increased brand awareness and sales growth.➤ Conducted and analyzed market research to determine competitiveness, achieved targeted results while ensuring timely and effective execution of marketing tactics or programs as well as measuring results or KPIs.➤ Researched and analyzed economic trends, buying habits, or demographic characteristics of consumers, their tastes, and preferences for company products or those of competitors to identify, interpret, or capitalize on those trends.➤ Drove the implementation of marketing campaigns that met business objectives and obtained leads, ensured the effectiveness of the marketing department, and identified or implemented improvements.➤ Coached, mentored, and raised the teams' ability to deliver and exceed expectations while creating opportunities for succession talent as well as maintaining brand standards to ensure compliance across all marketing channels.