Responsibilities: - Ensure daily operation, follow-up and re-ordering of all active POS for multibrand globally.- Develop and design new active POS with upgraded UX and UI when launching new B&O products.- Responsible for concept development, planning and project management of global retail pre-launch events of new product launches.- Responsible for retail window design, procurement, production and implementation in all mono brand stores globally.- Secure window design for multibrand stores (Harrods, KaDeWe, La Rinascente).Results:- Developed new processes and procedures for daily operation of existing active POS.- Developed and launched new active POS catalogue with more efficient and economical ordering and logistics overview and processes.- Developed advanced multiroom active POS with new UI design based on customer behavior and analyzes.- Developed active POS for new B&O soundbar with UI design based on customer behavior and analyzes.- Designed, produced and project-managed 5 retail window campaigns globally.- Designed 6 window designs for department stores globally.- Designed new POP UP store, Milan.- Concept developed, produced and project-managed the pre-launch event campaign of the new Beovision Harmony TV. Final Result: Sold 10 times the estimated number of Beovision Harmony TV's in the pre- launch events globally.- Met agreed strategy and delivered within budget.Competences: - Retail Marketing- Creative direction- Project Management- Brand identity- Marketing and branding- Campaign planning and execution- Store design and space management- Visual merchandising- Window and in-store decorations- Sourcing and contract negotiations- Management

Responsibilities: - Staff management of 16 employees.- Ensure brand identity, marketing and store design strategy focusing on developing and strengthening the brand’s fashion profile.- Build up a new team with greater focus on specialist profiles.- Move the brand ZIZZI from its current position in the market to a plus size brand with a clearer fashion profile and with a higher brand awareness among a younger and more fashion-conscious audience.- Develop a new strategy and brand concept with a new design on photo, campaigns, graphic communication, SO-ME and online website.- Develop new retail marketing strategy and design.- Build up a new supplier network and procurement process. - Develop a new retail/SIS store concept focusing on space management and visual merchandising.- Develop new visual merchandising concept with focus on customer behavior, commercial display and retail KPI’s.- Ensure visual merchandising and retail marketing support for all stores and assist with support at all store openings.- Taking care of all online layout and images.- Responsible for the design, development and execution of trade fairs and events globally.Results:- Developed and implemented new brand concept, design and strategy during the first 12 months.- Designed new store concept and implemented it in 27 stores over the first 24 months.- New online site was launched within the first year. - New procurement strategy and supplier network implemented. - Designed new SIS store concept and implemented it in 2 stores over the first 24 months.- Secured new visual merchandising strategy and concept and implemented it in 31 existing stores within the first year.- Assisted with visual merchandising and retail marketing support at 27 store openings.- Secured the agreed price per m2 for 27 new store opening projects. - Designed and built 1 fair stand.- Met agreed strategy and delivered within budget.

Responsibilities: - Staff management of 50 employees (6 middle managers).- Daily development, management and operation of the new Marketing & Expression department.- Secure marketing and brand ID strategy focusing on strong communication of ”the Scandinavian heritage”.- Develop new retail marketing strategy and design.- Build up a new supplier network and procurement process.- Develop new store concept retail/SIS with focus on space management and visual merchandising.- Develop new visual merchandising concept with focus on customer behavior, commercial display and retail KPI’s.- Layout and images to all online platforms. - Responsible for the design, development and execution of trade fairs and events globally.Results:- In the first year I build a new Marketing & Expression department existing of 6 teams responsible for Visual Merchandising, Store Design, Styling/Photo, Marketing, Brand ID and Non-textile buying. Each team lead by a team leader. - A new marketing and brand strategy was developed during the first year, focusing on ”the Scandinavian heritage”. This included a new look and strategy for brand communication, photography, campaigns and marketing.- New online site design was launched within the first year. - New procurement strategy and supplier network implemented. - Designed and developed a new retail store concept and implemented it in 33 stores globally.- Designed and developed a new SIS store concept and implemented it globally.- Secured new visual merchandising and styling strategy and concept and implemented it in all existing SELECTED stores within the first year.- Assisted with visual merchandising and retail marketing support at 33 store openings.- Secured the agreed price per m2 for 33 new store opening projects.- Designed and built 7 fairs with individual designs.- Met agreed strategy and delivered within budget.

Responsibilities: - Staff management of 12 employees.- Managing and developing a new re-branding concept of ONLY retail marketing with a focus on a younger target group and with a strong commercial approach.- Build up and daily development, management and operation of new Retail Expression department.- Ensure daily operation of new retail marketing concept based on new design and strategy and with a strong focus on sales and retail KPIs.- Build up a new supplier network and procurement process. - Develop new store concept retail and SIS with focus on space management and visual merchandising.- Ensure visual merchandising and retail marketing support for all stores and assist with support at all store openings.- Responsible for the design, development and execution of trade fairs and events globally.- Responsible for the design, development and execution of all sales events and showrooms globally.- Responsible for the design, development and execution of the company’s overall look at offices and premises globally.Results:- Build a new Expression department with 12 employees. - Within the first year a new retail marketing concept and strategy was developed and implemented in ONLY´s 400 existing stores.- New procurement strategy and supplier network implemented.- Designed and developed a new retail store concept and implemented it in 300 stores globally.- Designed 4 new SIS store concepts.- Developed new visual merchandising and styling strategy and concept and implemented it in ONLY´s 400 existing stores within the first year.- Assisted with visual merchandising and retail marketing support at all store openings.- Designed, developed and implemented 14 sales events with spatial design and concept.- Designed and built 6 fair stands with individual designs.- ONLY trade show stand at the Bread & Butter trade show 2013 are exhibited in the international Korean interior design magazine BOB.- Met agreed strategy and delivered within budget.