Director of FP&A - Responsible for forecasting, annual budgeting ,long term plans. Cost and profitability analysis. Insight creator responsible to provide key financial metrics and analysis to guide business decisions.

Close both revenue models (Direct and deferred). Delivering accurate accruals reserves for rebates granted during the period translated into accurate reported revenue for the region.Lead Short and Long term planning aligning strategy to corporate goals. Working with Vice president and Senior Management to deliver a strong plan for the Region.Manage Marketing budget, and ROI.Controlling Marketing processes to facilitate a smooth execution form marketing following both internal process and GAAP. Lead all executive presentation packages. Preping business partners for their presentations to C staff.Business Partner for All segments for both regions.

Owner of FP&A for Sales & Marketing Finance - Global. Developed and launched Contribution Margin analysis for all strategic customers and regions, company wide. Metrics are now used to establish goals, profitability analysis and evaluate performance.Finance support for various WW biz management teams; Include pricing & demand generation analysis, sales forecast, variance analysis, close activities and weekly updates to VP’s and staff..Developed and established strategic customers contracts process reduced decision time to six days.Led Migration all of Sales/Marketing finance to IT supported allocations tool – eliminated numerous process and helped create a standard ‘one number’ that teams across AMD would talk toSupported sales deals on pricing analysis helping the company to meet top line without losing profitability.

In charge of supporting Drug / Wholesalers team planning and forecast. Led Joint Business Plan process for top customers. The process allowed the organization to have different agreements with key customers in order to reach company and customer goals. Led sales forecasting process in dollars and volume by customer by key brands. This allowed the company to have a clear picture in terms of mix to forecast profit. Developed Initiatives quotas and distribution maps. Met agreements with account executives to reach brand initiatives quotas. Performed Quarterly Business reviews. These allowed us to have a clear picture of YTD results and lead actions to modify our path if necessary. Audited internal controls in the PR Team, resulting in positive scores in the CSA process. Performed price scale analysis, developing a new scale, which allowed the organization to reach minor customers. Recommended new pricing scale to increase sales without losing profitability. Performed Pricing Analysis to determine best price strategy for different brands. Tasks included an understanding of market needs and recommending the best price that fits into the company strategy.

Managed an eight-figure budget. Performed GROI analysis to maximize opportunities and helped PR organization to increase their GROI by 2%. Audited internal controls for PR team. Developed and implemented trade funds forecast process, resulting in 99% forecast accuracy. In previous years accuracy was 97.5%. Trained Sales Executives in Payout analysis to maximize customer investments, which allowed the PR organization to increase their return in 105 index as a minimum. Led the non-profit effort with The Boys & Girls Club. The project role included organizing bi-monthly visits to help with the student's homework and reading books to young kids from public projects. Led the recruitment effort at The Puerto Rico University Business School. The function of recruitment was to organize special events allowing us to reach the goal of four new hires per year. Implemented Cost Analysis to increase the efficiency of the brand portfolio. Analyzed the portfolio in order to recommend portfolio size to make it profitable.

Led Biggest Initiative of the company in the last 20 years, representing 15% of the total Puerto Rico volume. This allowed us to change a two year market share negative trend, increasing sales 14%. The Liquid laundry category was re-invented, reducing our product size without losing market leadership. This initiative was the pioneer for the laundry category in the market.Created and led holistic campaigns to educate consumers. ROI 3:1.Worked with a multi-functional team to launch the project in the scheduled time-frame. Business analysis of the Puerto Rico market; including consumer understanding, and advertising development. After the analysis we recognized the prime prospects for each laundry brand.Responsible for leading the development process of major brands and product launches. Recommended what initiatives & skus worked best for the local market. Led and inspired the agency on the development of the Ace campaign.

Managed an eight-figure budget. Performed expense allocation analysis to maximize opportunities and helped PR organization reduce costs. Created and Performed forecast analysis, reaching 99.5 % accuracy. This led the site to reach internal control goals. Forecasting, monthly variance understanding. Actuals validation and Fiscal year end processes. Audited internal controls for PR team. Trained Cost Center owners to improve budget forecast and management, which allowed the PR organization to increase their expense visibility and have accurate forecasts.

Active member in the JBP process for top customers. The process allowed the organization to have different agreements with key customers in order to reach the goals. Developed Initiatives quotas and distribution maps. Met agreements with teams to reach brand initiatives quotas. Performed Monthly Business review reports. These reports allowed management to have a clear picture of YTD results in the first 4 days of each month. Audited internal controls in the PR Team, resulting in positive scores in the CSA process. Developed Brands Launch effort. Worked with a multifunctional team to launch a new brand in PR. This brand became share leader in 7 months.