- Managing Google Networks to launch SEMs including video ads, display ads, and search ads. Developing digital marketing strategies and then monitoring traffic data and optimising Google campaigns. - Developing marketing collaterals and branding assets such as videos, animations, motion graphics, graphic designs, blog articles, board documents etc. - Managing social media channels, updating posts and interacting with potential leads. Developing and launching marketing campaigns on social medias.- Arranging interviews with clients for testimonials and case studies. Managing videography equipment for video shooting. - Attending networking & business events such as Business Expos for business development.

- Collaboratively conducted marketing research and analytics with teammates on different business verticals to develop a marketing strategy- Conducted keywords research by using SEMrush, Moz, Google Trend to help team develop SEM & SEO strategies- Cooperatively worked with teammates on the landing page optimization. - Drafted storyboard, used Adobe Premiere Pro & Camtasia to develop video content for the landing page

- Conducted research on recent hot topics and keywords for business blogs- Created promotion videos for the presentation to our clients- Conducted research on video-driven organic inbound marketing and A/B testing- Developed a video marketing strategy for marketing content to improve the efficiency of SEO- Conducted testing of the platform software

- Built up the business official WeChat account with intern team aiming to the target Chinese market in Australia, developed a marketing campaign that boosted connections by 350 in 3 days.- Managed the Company’s WeChat account including customer service, graphic design for daily posters for keeping brand awareness, and online activities for engaging customers.- Conducted the competitive landscape research, and made the initial report for themarketing team.- Conducted marketing research on potential Chinese distributors.

O2O (Online to Offline) program - Online platform development department- Worked with the programming team to build up and launch an online platform for carservice. Collecting around 1700 registered users at the end of the first month after launch.- Developed functionalities of the platform homepage in a set-up programminglanguage framework based on JAVA, then conducted testing and daily debugging.- Developed graphic designs for user interface such as buttons, tags, forms, etc.