CEO and Co-founder of multiple Techovation award winning InnSpire - The Digital Guest Journey. We help some of the world's most iconic hotels "go digital" and create their digital guest journey, using Apps, mobile check-in, mobile key, Smart-TV solutions, Chromecast, HSIA, GRMS and much more.

InnSpire - Cloud-based connectedanalytics softwaresolutions for hotels.

Responsible for total brand strategy and development, which included the transformation from the previous "Lava Electronics" to the current "People of Lava" brand. Responsible for the concept and launch of the "Scandinavia" television - the world's first Google Android TV, featured in Wall Street Journal, BBC, Gizmodo, Engadget and many other media. The television was the first in the world to run Spotify, Angry Birds, the full web, and many other exciting Android features.Responsible for all product launches - seven product launches, during the last year - including three television ranges, and the mMotion Swing remote controlled wall mount. The "mMotion Swing" is now the world's most sold motorized wall mount,.Responsible for all brand communication activities towards our partners, distributors and agents globally.Responsible for all media related activities and communications. Responsible for all online and offline marketing activities globally, in collaboration with our partners, distributors and agents globally.Responsible for developing partner collaborations, such as Spotify and Voddler.I am a member of the company's management team, the Board, as well as being a large share holder in the company. Responsible for managing all on-going relationships with our partners, distributors and agents globally, as well as building and developing new sales leads.http://www.engadget.com/2010/05/21/google-tv-who-is-the-competition-and-what-are-they-saying-about/http://www.swedroid.se/svensk-android-tv-succe/http://www.engadget.com/2010/04/05/people-of-lava-trumpet-android-packin-scandinavia-hdtv-one-bod/

Co-founded a new company and brand.Defined and implemented the complete brand, marketing and communications strategy for the company.Responsible for capital raising, and on-going investor relations. Established presence and sales in 20 markets within 24 months, including a network of more than 50 premium shops in Sweden.We merged Northern Star in 2009 with Lava Electronics (forming People of Lava) for a 20% stake in People of Lava (valued then at 20,000,000 SEK)For the Northern Star story, see: http://northernstar.se/english/pdf/NS_catalouge_eng.pdf

With focus on the embedded x86 market, Zebor Technology has developed a BIOS (ZBIOS) and an operating system (ZDOS) that are unbeatable in speed, size and performance. From power on, it can perform a full boot in about 0,8 seconds.The software is running today in both advanced and simpler products, ranging from torpedoes analysis software, to mountain engineering equipment.My responsibilities for Zebor Technology was the communicate the products and their features and gain traction for them worldwide in the embedded multimedia sector. Zebor Technology gained huge interest from all around the world, and we were asked to present and demo for companies such as Intel, Google, Evernote and Via Technologies in Silicon Valley, Sony HQ and NEC in Japan and Viasat in Sweden.

I worked as Marketing Consultant with responsibilites within PR, marketing, sales and events.

Responsible for building and implementing brand strategy, including research and brand-architecture design.Responsible for purchasing, launching and marketing new mobile phone services, including print-ads, TV-commercials etc.Responsible for planning and executing brand-strengthening events related to relevant product launches.

Responsible for creating and launching new services and products for mobile handheld devices.

Responsibilities involved competitor and market research, events-research and PR support, as well as participation in internal strategy development.