Martin Dschaak Email & Phone Number

Eden Prairie, Minnesota, Us

Battle Creek, Michigan, Us

Partnered with Club, Drug sales teams to develop opportunities to drive sales thru collaboration with Kashi marketing, finance, logistics, and project management teams in support of $60M+ business. Customers include Costco, Sam's, BJ's Warehouse, CVS, and Walgreens.• Launched new item Stretch Island Organic fruit snacks in club working with cross functional team achieving more than $30M in 1st two years. Awarded Kellogg’s 1st ever Chairman’s Award in recognition of this success. • Initiated and executed a project to improve profits for Kashi Co. in the Club channel working with finance, and Club sales improving gross profit margins from low single digit to double digit returns.

Battle Creek, Michigan, Us

Managed Natural Channel Broker to maximize Kashi sales with key customers: Whole Foods, KeHe, NCGA, INFRA in a highly dynamic and competitive environment with over $40M in sales. • Worked closely with key customer contacts at KeHe, NCGA, and INFRA to expand distribution and execute promotions of Kashi brands in natural focused retailers. • Increased promotional shipper support 35% vs. PY leveraging new promotion programs.

Battle Creek, Michigan, Us

Led a team of 5 (3 direct reports) for sales of Cold Cereal, Toaster Pastries, and Wholesome Snacks to Kroger representing $400M+ in sales managing a cross functional team to deliver against sales targets within established trade budgets.• Created Joint Business Plans with Kroger to eliminate inbound diverting on Cold Cereal and Pop Tarts which drove $13M in growth.

Battle Creek, Michigan, Us

Led a team of 5 (3 direct reports) for sales of Cookies, Crackers, and Fruit Snacks to Kroger representing $400M+ sales managing a cross functional team to deliver against sales targets within established trade budgets.• Developed and executed plans that drove growth and resulted in multiple events that saw Keebler as the #1 cracker brand during events in a category dominated by Nabisco. Events included Back to School, Summer Olympics, Spiderman Movie.

Battle Creek, Michigan, Us

Sales manager for $250M+ sales of Cookies and Crackers to Kroger responsible for promotion planning, trade management, customer relationships, engaging DSD teams to sell in store. • Leveraged Kroger Big Events and Kellogg’s Shopper Marketing events to turn Kellogg’s Cookie/Crackers sales from -4.3% in 2010 to +5.1% in 2011, exceeding budget by $3+M.

Battle Creek, Michigan, Us

Managed selling of Kashi portfolio including Kashi cereal and bars, Stretch Island Fruit snacks, and Bear Naked granola representing $36M+ in sales. Directed one sales analyst to support business.• Developed “Best In Class” selling toolkit that integrated product information, customer targets, account objectives and store level historical sales data for Kellogg retail sales representatives. • Drove 29.5% growth vs. prior year thru increased distribution and promotional support.

Battle Creek, Michigan, Us

Managed sales of dynamic Kashi portfolio (sales $35M+) for National Account- Kroger plus Meijer, Spartan, Schnuck's, and Hy-Vee. Role included managing broker partners to maximize sales, working with corporate partners (Category Management, Trade Marketing, Customer Service, Logistics, and Finance) to develop, implement, and execute sales plans while managing trade spend within allocated levels. Developed new relationships with customers and partners, sold in numerous new distributions, executed direct mail and customer marketing programs, and coordinated sales and distribution opportunities with retail sales division which grew sales 42%.

Battle Creek, Michigan, Us

Managed sales team with 7 direct reports generating over $80M in annual sales. Key accounts: Spartan, Roundy's, Schnuck's, Penn Traffic, Fresh Brands, and Certco/Woodman's. PREVIOUS ROLES:Manager trade Promotion, Cold Cereal InnovationCategory Development Manager