React creates, produces and builds fully sustainable exhibition display stands.From the raw material to the end product, we promise that your expo stand will achieve the lowest possible impact on the environment around you. Make a change. React.

As founder and Creative director, I am very proud to see the change that we made in a very unsustainable tradeshow industry. We designed creative exhibits that left a minimal impact on the environment.

As Creative project Manager, I helped brands, architects, designers and artists produce very special printed products including retail displays, promotions and interiors, trade shows, fine-art exhibitions, architectural products, museum exhibitions and more...Project Management, Retail strategy and Design for brands such as Fred Perry, Cooper Vision, Elvine, Christian Berner, North Face and more, as well as production for some of Swedens best photographers, architects, agencies and artists.

As design director, my speciality was retail strategy and brand communication with a focus on the consumers relation to a brand or product in the retail environment.Display Creatives also designed and produced packaging, retail displays, graphic promotions, trade shows and store interiors for a variety of major clients, both domestic and international.To name a few: Blåkläder, New Balance, Yamaha Music, Panasonic, Audi, Trek Bikes and more...Alongside of strategy and design, I found the time to teach Trade Marketing and creativity to advertising students at the KY academy in Gothenburg and produced and implemented a course in understanding the retail environment to some large retail chains...