As the Business Systems Manager at Innovid, I leverage my extensive Salesforce expertise and strategic business insight to develop innovative solutions that enhance operational efficiency and drive productivity. With nearly seven years of experience in Salesforce administration and development, alongside Data Analysis certifications, I have a proven track record of delivering significant results: reducing administrative tasks by 25%, driving a 25% increase in revenue, creating a custom commission and finance tracking system, and saving $20k annually on inventory control.Currently, I am leading the migration from Priority ERP to NetSuite, set for completion in January, and deploying robotic process automation solutions that free up valuable time for our teams. I’m passionate about mentoring emerging Salesforce talent and ensuring they align with our company's technological vision. I thrive on solving challenges, refining workflows, and harnessing technology to drive business growth.My expertise spans CRM and ERP administration, security protocols, and advanced automation strategies, making me a vital asset in any tech-driven environment. I’m dedicated to transforming challenges into opportunities, ultimately empowering organizations to achieve their goals.