Martin Francis

Martin Francis Email and Phone Number

Digital Director at Ram Rugby, Ram Cricket and Uber Games @ Ram Rugby
Martin Francis's Location
Horsham, England, United Kingdom, United Kingdom
About Martin Francis

An experienced result driven Strategic Digital Director leading growth through Digital Business Transformation and improving the customer experience across Multichannel businesses. Proven capability of increasing online turnover through trading, Marketing and Brand Development. A track record of delivering efficiency solutions within scope, budget & deadlines to drive commercial performance globally. An influential Executive with the ability to negotiate and develop relationships with stakeholders, working in partnership with leading brands worldwide to realise the true value of customer data and the benefits of customer-centric marketing. Possessing strong leadership skills with a track record of building best in class teams, through mentoring and coaching senior teams to achieve and exceed business objectives.Please feel free to call me to discuss relevant opportunities via mfran73@hotmail.com or 07900 936456.Specialities:eCommerceRetail TradingMultichannel StrategyDigital MarketingCRMCustomer InsightProduction, Content & EditorialWeb design and User ExperienceCommercial Development & Business Management

Martin Francis's Current Company Details
Ram Rugby

Ram Rugby

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Digital Director at Ram Rugby, Ram Cricket and Uber Games
Martin Francis Work Experience Details
  • Ram Rugby
    Digital Director
    Ram Rugby May 2023 - Present
    Guildford, Surrey, Gb
    Ram Rugby is a UK-based grassroots rugby brand that prides itself on supplying professional quality products, with first-class service and at great value factory direct prices.We are a one-stop rugby shop offering an extensive range of products from balls, training equipment, ground equipment and clothing. We hold a huge range in stock. We also specialise in manufacturing small quality of custom designed products for our customers. Established in 1999, we are proud to supply direct to more than 3,000 educational institutions and rugby clubs from grassroots level up to English Premiership clubs.We have distribution in USA, Germany, Netherlands, France, Italy, Ireland, Singapore and Japan. In the USA Ram is the official ball of the MLR (which is the top league in the states) in 2018 and 2019 season. www.ramrugby.co.uk
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  • Ram Cricket
    Digital Director
    Ram Cricket May 2023 - Present
    Guildford, Gb
    Ram Cricket is a UK-based grassroots cricket brand that prides itself on supplying professional quality products, with first-class service and at great value factory direct prices.We are a one-stop cricket shop offering everything a club or school needs from balls to ground equipment and clothing. We hold a huge range of products in stock. We also specialise in manufacturing small runs of custom banded products for our customers, including cricket balls, training & ground equipment and clothing.Established in 2005, we are proud to supply direct to more than 3,000 educational institutions and cricket clubs.www.ramcricket.co.uk
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  • Uber Games
    Digital Director
    Uber Games May 2023 - Present
    Send, Surrey, Gb
    Uber Games is a manufacturer and retailer of high-quality garden and indoor games. We are a UK company based in Surrey, with distribution partners in Germany, Netherlands, France, Norway, Australia and the USA. As an innovative company, we are always interested to hear from distributors in new territories and to discuss fresh product ideas. We offer traditional and contemporary games, which are predominately wooden, made using wood from sustainable sources.www.ubergames.co.uk
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  • Fitflop
    Global Digital Gm
    Fitflop Nov 2019 - Jun 2022
    Hammersmith, England, Gb
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  • Karen Millen
    Customer & Digital Director @ Karen Millen/Coast
    Karen Millen Mar 2019 - Sep 2019
    Gb
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  • The Watches Of Switzerland Group
    Interim Md At Watchshop & The Watch Hut (Watches Of Switzerland Group)
    The Watches Of Switzerland Group Feb 2018 - Dec 2018
    Leicester, United Kingdom, Gb
    • Initiated a turn-around strategy impacting people, technology and marketing, following market disruption by Amazon, conducted full end to end business review & reduced cost base improving EBITDA.• Managed P&L for full business including Multichannel Trading, Customer Experience, Marketing, Buying, Finance & IT• Re-platformed website from legacy platform within 3 months & redesigned the customer journey to improve conversion
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  • Woolovers Ltd
    Chief Customer Officer
    Woolovers Ltd Mar 2016 - Feb 2018
    Burgess Hill, England, Gb
    • Professionalised an acquired Founder run business for PE House through re-branding the business, improving the customer experience by re-platforming 8 websites; including 7 International sites & created new structures & processes• Renegotiated & introduced all 3rd party relationships across Couriers, Marketing & Tech partners to realise annual costs reductions and improve speed to customer.• Launched 1st national TV campaign and AW16 press campaign to increase customer acquisition• P&L responsibility for Multichannel Trading, Customer Experience, Marketing & Brand• Restructured team to focus on “customer first” strategic approach to improve trading capability
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  • House Of Fraser
    Director Of Global Multichannel Trading
    House Of Fraser Jul 2015 - Mar 2016
    London, England, Gb
    • Implemented a new trading culture and Multichannel strategy resulted in revenues growing YOY• Devised a new business structure for the online team & reintegrated back into the business which delivered annual cost reductions• Signed up additional 100 concession Brand partners leading to growth in revenues• Directed Digital P&L and 7 Department Heads, a team of 100 + heads across Trading, Marketing, SEO, CRM, Web Ops & Customer Service
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  • House Of Fraser
    Director Of Online Trading
    House Of Fraser Jun 2013 - Jul 2015
    London, England, Gb
    • Managed Digital P&L, 6 Department Heads and a team of 100+ heads across Trading, Marketing, SEO, Content & Production, Analytics & Web Ops• Achieved revenue growth through driving 5 strategic pillars for Multichannel growth
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  • House Of Fraser
    Head Of Online Trading
    House Of Fraser Jan 2013 - Jun 2013
    London, England, Gb
    • Managed trading performance during the season responsibility for reforecasting sales, stock & margin, online category structure including product range & assortment of 1300 Brands online & the overall customer experience • P&L responsibility & Annual budget planning including Buy & Collect, Mobile and Order in Store kiosks• Steered chair for Data Governance committees, PIM project & Multichannel Change management
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  • Arcadia Group Limited (Dorothy Perkins)
    Head Of E-Commerce
    Arcadia Group Limited (Dorothy Perkins) Sep 2009 - Jan 2013
    London, England, Gb
    • Held P&L responsibility for dorothyperkins.com, developed the online proposition centring on Trading, Marketing and Customer experience and engaged with business stakeholders leading to sales growth• Established international online business launching across 6 International markets including US, FR, DE, 3 franchisee markets of Indonesia, Philippines and Malaysia delivering additional sales• Championed & grew e-Commerce within brand; led teams in merchandising, content production & online marketing • Contributed to the Arcadia Group e-Commerce Strategy and roadmap & developed relationships with stakeholders• Developed all new channels of distribution; Mobile & Social Commerce & established wholesale portfolio for the Brand
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  • Sit-Up Ltd
    Head Of Internet Trading
    Sit-Up Ltd 2006 - Sep 2009
    • The Business Owner of the company’s web presence (www.bid.tv ; www.price-drop.tv ; www.speedauction.tv). Developed online business across 3 trading websites, doubling revenue, and grew the team to establish trading & marketing divisions• Increased merchandising efficiencies & improved team management structures & processes established E-marketing & created a better systems and customer experience online• Merchandising efficiencies include establishing KPI’s, visible sales reporting, better pricing strategy and utilisation of stock and full range availability
  • Sit-Up Ltd
    Retail Development Manager
    Sit-Up Ltd Nov 2004 - Oct 2006
    • Established project team of 3 Retail Project Managers to assess business development across the retail division• Delivered £1m planning solution for the business across 120 business users and included definition, planning and implementation of system including full business training
  • Sit-Up Ltd
    Senior Planner / Retail Product & Stock Manager
    Sit-Up Ltd Oct 2001 - Oct 2004
    • WSSI, OTB and Stock management• Established Company sales reporting and Ad Hoc Performance Analysis• Managed Planning team of 5
  • Sit-Up Ltd
    Retail Merchandise Manager
    Sit-Up Ltd Aug 2000 - Oct 2001
    • Managed Product selection, Range planning, OTB Management, Supplier Management, Purchase order Management & Critical Path Management

Martin Francis Education Details

  • Goldsmiths, University Of London
    Goldsmiths, University Of London
    Psychology

Frequently Asked Questions about Martin Francis

What company does Martin Francis work for?

Martin Francis works for Ram Rugby

What is Martin Francis's role at the current company?

Martin Francis's current role is Digital Director at Ram Rugby, Ram Cricket and Uber Games.

What schools did Martin Francis attend?

Martin Francis attended Goldsmiths, University Of London.

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