Head of National Sales

Strategic advisors specializing sales and marketing.

Co-Owner / Host

Advisor to founder - sales & distribution strategy.

Advisory board member specializing in brand positioning, sales and distribution strategies.

PROMOTED to Area Manager CA & HIDeveloped effective relationships with Distributor (YMCo) senior management to influence shipments, sales performance, profitability and ensure delivery of fiscal goals for 2008. Responsible for creation and execution of regional & national programming in CA and HI. Collaborated with National Accounts teams; both on and off premise to secure execution. Accountable for tactical and pricing budgets and responsible for management, training and development of On Premise District Managers. Highlights & Accomplishments:♦Delivered record results on all core brands within budget:oSingle Malts: Glenfiddich +18% / Balvenie +9%oMixable Spirits: Milagro Tequila +67% / Hendrick’s Gin +39% / Sailor Jerry +101%♦Responsible +382K 9L cases and for pricing and tactical budgets of +$6.54 million.♦Worked directly with VP to create division 2009 business plans. Specifically responsible for CA & HI including volume, pricing, trade marketing, distributor programming, incentives, and chain scan programming.

District Manager On&Off Premise Northern CA (Feb 2007 to Aug 2008)Create programming with key on and off-premise accounts. Analyze and maintain market data utilizing to influence distributor performance. Develop & nurture key senior distributor and retailer relationships in order to maximize share of mind and execution against key priorities. Proactively insure the success of WGUSA’s brands by displaying leadership skills and sharing successful sales techniques with our distributor sales representatives and managers. Work with On Premise Manager to ensure focus and brand development in key markets.Highlights & Accomplishments: ♦Delivered goal or above results on 4 of 5 core brands:Single Malts: Glenfiddich +4% / Balvenie +4% - Mixable Spirits: Milagro Tequila +19% (Goal +38%) / Hendrick’s Gin +53% (Goal +46%) / Sailor Jerry +65% (Goal +48%)♦Negotiated $378K Sailor Jerry Billboard OOH campaign buy, and managed execution (selected sites) with CBS. Resulted in 29% more coverage across several key markets including San Diego, San Francisco, Sacramento and San Jose. This buy was initially managed by a NY media agency thru HQ marketing. I utilized my relationship with brand managers internally & local media contacts to secure 40 incremental billboards aswell as customizing distribution of those sites to maximize brand exposure.

District Manager Off-Premise Northern CA (Jan 2006 to Feb 2007) Assisted Area Manager with integration of acquired Allied Domecq brands in February of 2006. Key account management; ensuring implementation of national programming, while maximizing volume and fiscal return through tactical spend e.g. – scans, quantity discounts, etc. Managed individual achievement of DM goals through due diligence and detailed analysis of local markets and individual team performances. Liaised with Ethnic teams to manage execution and success of demographic specific activities – Chivas Regal and Martell within Asian markets, Seagrams Gin and Martell in African American markets, Chivas Regal, Presidente and Don Pedro in Hispanic. Worked with marketing agencies and distributor personnel to ensure promotional activities are successfully executed.Highlights & Accomplishments:♦Developed strong relationships with top 50 off-premise accounts in Northern CA resulting in incremental “big drop buys” to contribute to Pernod Ricard fiscal close. oAll Star Liquor – 125cs Stoli, 105cs Kahlua, 80cs Malibu. (1 deal = 310cs)oVarious “inner city” key accounts – 250cs Seagram’s Gin on single work-with.

Terminated the existing food broker network and built new distributor network in California, Hawaii and the Pacific Northwest. Responsible for all aspects of sales, marketing programs and operations. Held full accountability for P&L for 7 states. Supervised Field Marketing Managers in key launch cities of Los Angeles and San Francisco. Highlights & Accomplishments:Implemented several key initiatives in San Francisco which grew sales 277%, and distribution +80%.Made all chain calls achieving authorizations in WA, CA, & HI: QFC, Andronico's, BevMo, ABC, Food For Less.Recruited and managed broker for Hawaii business; opening a market that had previously been inaccessible.

PROMOTED to Regional Area Manager (Jan 2001 to Jan 2003) Responsible for development of Strongbow Cider in San Francisco, and for growing distributor network in Northern California. Highlights & Accomplishments:♦Grew draft distribution in San Francisco form 35 accounts to 93 accounts +166%.♦Developed and still maintain strong relationships with top 50 on premise accounts in San Francisco.

Resonsible for London Sales Teams.

Sales Executive / On Trade Planning Co-Coordinator / Equipment Co-Coordinator / Admin ClerkHighlights & Accomplishments:♦Promoted 3 times over 6 years ultimately to Sales Executive. At the time was the youngest ever to attain this position.