Martin Harvey is a highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering successful, high-return direct marketing business plans in both European and UK businesses, including start-ups, turn-rounds and acquisitions. Extensive experience, at both director and executive levels, in development, implementation and evaluation of B2C direct marketing strategic plans – in multi-channel catalogue offline and online trading environments. An all-rounder, with drive and passion to succeed in achieving goals, as well as acting as a ‘hands-on’ leader and team developer. Strong financial management, cost reduction, innovation, change management and inter-personal skills. He has made significant contributions to the direct commerce industry as – - Advisory Board Member of the Direct Commerce Association- Lifetime Fellow of the Institute of Direct Marketing- Championed a challenge to HMRC on VAT on postage directives, resulting in a House of Lords ruling on proportional VAT on P&p charges saving the industry substantial tax charges on zero rated and mixed goods supplies.