It's no accident, I think, that tennis uses the language of life. Advantage, service, fault, break, love, the basic elements of tennis are those of everyday existence, because every match is a life in miniature. Even the structure of tennis, the way the pieces fit inside one another like Russian nesting dolls, mimics the structure of our days. Points become games become sets become tournaments, and it's all so tightly connected that any point can become the turning point. It reminds me of the way seconds become minutes become hours, and any hour can be our finest. Or darkest. It's our choice

Head of Marketing for The Americas, Africa, Middle East and Europe.Achieved all time high market share during 3 consecutive years.Martin's obsession to understand consumers to perfection has been key to deploy the right portfolio in so many markets with outstanding results.''If you want to know the monkeys, go to the jungle and not to the zoo''...