Martin is a founder and brand strategist at Earth, an a strategy first creative agency that specialises in embedding sustainability into the DNA of organizations. With over 25 years of international experience, he has helped major clients across various sectors, such as government, banking, finance, energy and charity, translating sustainability and social impact into competitive advantage.At Earth, Martin leads a team of experts in economic insights, design, and storytelling, to expose and communicate an organisations ‘why’ highlighting how organisations are using their skills and expertise to solve some of society’s biggest problems. He also develops and implements purpose-driven strategies that align with the UN SDGs and the BCorp standards. Martin's mission is to redefine value so that businesses flourish as a result of their positive societal impact.