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Digital strategist, results-driven marketer, content creator, copywriter, brand guardian and customer champion with experience in the retail, utilities, leisure and charity sectors.
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Head Of MarketingDigital Six® Nov 2021 - PresentEdinburgh, GbI lead on digital strategy, tasked with delivering growth for our ecommerce clients. My role is very much hands-on, with a focus on PPC, SEO, paid & organic social and email for driving traffic. But of course, traffic is only as good as your website's ability to convert, so I spend a lot of time focusing on platform solutions, user experience and conversion rate optimisation. I'm frequently found in the depths of Shopify, building new reports in Data Studio or designing new tagging solutions in GTM. It's a broad remit, but it keeps things exciting! -
Digital Marketing ManagerBusiness Stream Mar 2020 - Nov 2021Edinburgh, GbA big focus in this role has been to refocus our digital activity around the key goals of the business. Cutting back on wasted spend, targeting activities that contribute to our goals, and reporting on metrics which show those targets being met. One big highlight so far has been a website redesign project aimed at creating better digital user journeys and enabling contact channel shift. Phase one of the redesign has led to a sustained 32% reduction in the ratio of calls to web sessions, resulting in an estimated quarterly reduction of over 8,000 calls into the contact centre. -
Digital Marketing ManagerDobbies Garden Centres Ltd Dec 2018 - Mar 2020Lasswade, Midlothian, GbI was brought into what is now Europe’s largest garden centre chain to tackle seasonality by establishing an always-on digital strategy for the business. The challenge was to drive footfall to their national network of physical stores, while also increasing revenue via their fledgling e-commerce offering. By exploring the full customer journey, opening up new channels and joining up online and offline touchpoints, we were able to buck industry trends - delivering strong like-for-like growth offline, while increasing revenue through the website by 43% YoY. -
Ecommerce Marketing ManagerFreeze Pro Shop Nov 2016 - Dec 2018With my fast-growing team, we developed an end-to-end digital strategy that addressed each stage of the customer lifecycle, helping to build the Freeze brand, raise awareness of our products, aid consideration and drive conversion. Our aim was to guide our customers to the products that they need to find their escape in the mountains and oceans of over 50 countries across the globe, connecting a community of committed outdoor enthusiasts with their passions and sharing in their obsessions. Along the way we delivered measurable results, with a focus on maximising ROI and increasing customer LTV while building brand awareness and equity.
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Communications & Pr ManagerSpark Energy Uk Nov 2015 - Nov 2016Working closely with the CEO and senior team, as well as agencies and stakeholders across the business, we developed a fresh new brand for Spark - seeding and nurturing it within the business, while protecting and promoting it out in the public eye. We designed customer journeys and first class communications which brought the values and tone to life, helping to deliver an award-winning experience to a huge portfolio of customers across the UK.
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Communications ManagerSpark Energy Uk Jan 2014 - Nov 2015Brand ManagementPublic RelationsCustomer ExperienceCustomer CommunicationsInternal CommunicationsCopywriting and DesignRich Content CreationDigital CampaignsSocial Media
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Event Programme ManagerMacmillan Cancer Support Jan 2012 - Jan 2014London, GbIt was a privilege to spend two years organising and promoting the Miles for Macmillan walks programme across Scotland and Northern Ireland. Using project management methodology and training, I delivered a busy schedule of events, including all elements of logistical planning, safety assessment and risk mitigation, stakeholder coordination, volunteer care, donor care and promotion. -
Marketing & Events Team LeaderSno!Zone Ltd Mar 2010 - Jan 2012
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Marketing & Events CoordinatorSno!Zone Ltd Sep 2007 - Mar 2010
Marty Lisle Skills
Marty Lisle Education Details
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The Institute Of Direct And Digital MarketingDigital Marketing -
The University Of EdinburghGeneral
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Kelso High School
Frequently Asked Questions about Marty Lisle
What company does Marty Lisle work for?
Marty Lisle works for Digital Six®
What is Marty Lisle's role at the current company?
Marty Lisle's current role is Helping ecommerce businesses to grow.
What is Marty Lisle's email address?
Marty Lisle's email address is ma****@****y.co.uk
What is Marty Lisle's direct phone number?
Marty Lisle's direct phone number is +4484503*****
What schools did Marty Lisle attend?
Marty Lisle attended The Institute Of Direct And Digital Marketing, The University Of Edinburgh, Kelso High School.
What skills is Marty Lisle known for?
Marty Lisle has skills like Copywriting, Event Management, Marketing, Social Media, Digital Marketing, Sponsorship, Marketing Communications, Event Planning, Social Media Marketing, Volunteer Management, Leadership, Seo.
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