Founder and Director of AesopStud.io, a digital advertising agency based in Rome, Italy, specialising in brand creation and digital storytelling for the Millennial generation.

Creative and digital consulting in the world of art, design and fashion. Branding, designing and creating media, digital strategy, webdesign.

Redevelop and rebrand the social media and establish a coherent social strategy for the company as it progresses through a thorough rethinking of its operations and image. As the fast fashion and retail industry move faster into the digital age, celio has chosen to take a head start and rethink its approach on the topic. I am responsible for working with creative agencies in Paris in order to develop a strong brand identity that fits the social media platforms that I am in charge of redesigning and developing, to create content, videos, images, graphics, games, mini sites and other digital experiences in house and in collaboration with digital agencies to give life, animate and ultimately promote the brand's new products and image. I also work with the digital, e-commerce and marketing teams to curate and brand the various digital platforms the company is developing, using efficiently sourced data for best results. Finally, I also work with the marketing and digital teams to help build a stronger coherence between the social media and digital strategies and the changes within the company in terms of design and artistic direction, working on all aspects of the sensorial experience, such as sound, for example.

The DONT WALK Charity Fashion Show is the largest privately run student charity fashion show in the UK. Founded in 2001 as a response to the 9/11 attacks, DW is lead by a group of dynamic and talented students at the University of St Andrews. Every year, we organise photo shoots, launch events, and of course the fashion show, which is now in its 14th edition, raising over £140000 since our foundation. DW is devoted to combating the underlying causes of all forms of violence, which is why we are supporting the Robin Hood Foundation for our 2015 edition, a New York based charity which has received worldwide recognition for its innovative and effective approach in combating poverty and structural violence within the greater New York area. - Graphics & Design Team: May 2013 - May 2014I joined DONT WALK Charity Fashion Show as a member of the Graphics and Design Team. I created the sponsorship, fashion and press packages to be sent out to potential partners of the show. I worked alongside the team to create the visuals for the social media and our corporate communications.- Assistant to the Creative Director: May 2014 - PresentI assist the Creative Director, Leigh Walderman, at every stage of the creative process. I assist her design and craft her vision for the 2015 edition of DONT WALK by putting my knowledge of fashion and branding to the service of her vision. Together, we designed the press, fashion and sponsorship packages sent to our existing or potential partners. We work together on the branding through the design of the magazine, website, the publicity for our events, and of course the show itself.

The St Andrews French Society is the largest language and cultural society in St Andrews, with over 120 paying members. Every year, we organise a range of events giving everyone the opportunity to socialise in French style, practice their French language skills, meet new friends and enjoy the wealth of French culture. I have been in charge of PR since May 2013. I started by creating a Facebook page as well as a Twitter, Pinterest, Tumblr and Instagram account, and in order to achieve visibility, I promoted these new social media platforms within the wider St Andrews student community. We now have over 650 people following us on Facebook in just over a year. I created the new brand identity through the creation of a logo and a set of visuals which have helped us radically change our perceived image. Skills: - Branding and brand identity: Creating an appealing image for the society, attracting new members- Communications: Promoting the society and its events through social media as well as through word of mouth.- Strategy: defining the identity and philosophy of the society, developing a marketing strategy to insure success for our events and for our members.

Creating the layout for the print edition of the Foreign Affairs review, assisting the director of Marketing. I was in charge of marketing and publicity for the Foreign Affairs Society Ambassadors Ball, an event fundrasing for the Society's print review and speaker events. I created a website and designed the publicity as well as managed press and the communications strategy.

Creative director of the 600th Anniversary Book Project from September 2013 to June 2014. The Book project was launched in 2012, but never came to fruition. In September 2013, new project Leader Radim Dragomaca asked me to join him as Creative Director. I was in charge of the design of our corporate material and sponsorship packages, collecting and commissioning artwork, and designing the book from cover to cover. The book project consisted in creating a 200+ page feature book about the university and town of St Andrews, using the contribution of over 100 student writers, artists and photographers.