We help our clients focus on the right opportunities and grow their business by creating strategic planning roadmaps, increasing the marketing skills of their teams, and solving specific problems. Our unique process helps teams get real work done by creating actionable strategies while they learn new marketing skills.

-Exceeded sales growth targets of a $1.2 B portfolio.-Drove strategic planning process based on stronger alignment to global market trends.-Increased speed to market through a more disciplined approach of driving innovation based on market needs.-Targeting, assessing both in-house development and acquisition/licensing targets to ensure a steady cadence of new products. Targeting 20% or our growth from new products.-Streamlined a portfolio of brands by 28% to drive greater… Show more -Exceeded sales growth targets of a $1.2 B portfolio.-Drove strategic planning process based on stronger alignment to global market trends.-Increased speed to market through a more disciplined approach of driving innovation based on market needs.-Targeting, assessing both in-house development and acquisition/licensing targets to ensure a steady cadence of new products. Targeting 20% or our growth from new products.-Streamlined a portfolio of brands by 28% to drive greater organizational focus and alignment.-Led a global marketing team of 41 people. Driving development and growth efforts to promote leadership from within the company. Show less

-Exceeded Sales and Profitability targets for 2005 and 2006 (double-digit sales growth).-Led all marketing efforts toward the eventual sale of the company.-Led a team of 12 people in Public Relations, Market Research and Brand Management.-Strategically streamlined portfolio of 29 services to 9 key service lines in - patient, physician, employee and non-acute divisions to better align with company’s core competencies.-Developed standardized marketing metrics to systematically… Show more -Exceeded Sales and Profitability targets for 2005 and 2006 (double-digit sales growth).-Led all marketing efforts toward the eventual sale of the company.-Led a team of 12 people in Public Relations, Market Research and Brand Management.-Strategically streamlined portfolio of 29 services to 9 key service lines in - patient, physician, employee and non-acute divisions to better align with company’s core competencies.-Developed standardized marketing metrics to systematically gauge the return on investment of tactics. Surpassed lead generation goals at 132% of target, improved lead efficiency and optimized tactical deployment.-Projected 4% savings to the bottom-line. Realigned group purchasing organization/hospital association strategy to optimize distribution and market share growth for the company. Show less

-Successfully led development and execution of business strategy for molecular testing portfolio resulting in 68% growth in newly acquired business and 27% in core business; outpacing market growth of 12%.-Worked closely within a matrix organization to identify new product opportunities with global headquarters. Identified new development opportunities and strategic partnerships that facilitated the automation of our core instruments and the development of new assays.-Provided… Show more -Successfully led development and execution of business strategy for molecular testing portfolio resulting in 68% growth in newly acquired business and 27% in core business; outpacing market growth of 12%.-Worked closely within a matrix organization to identify new product opportunities with global headquarters. Identified new development opportunities and strategic partnerships that facilitated the automation of our core instruments and the development of new assays.-Provided leadership and developmental support for six direct reports.-Instituted marketing processes for better planning, measurement and execution. This includes the first of a series of benchmark studies aimed at understanding customer satisfaction, product positioning, volumetric research, as well as the development and integration of our sales force systems and metrics to ensure executional alignment. Show less