Martin Maly Email & Phone Number

Prague, Czechia

Responsibility of Sales and marketing of shopping centers, co-development and oversee yearly marketing strategy, marketing plan and marketing presentations. Create and supervision of marketing budget. Monitoring of impact benchmarks for analog and digital campaigning. Business to government. Lead of marketing team.

Saanen, Switzerland

Lead cross-functional team of 10 and develop strategic business plan, financial performance as well as build appropriate strategic business partnerships and acquisitions to meet business protocols. Execute marketing campaigns and maintain brand reputation to promote the business. Design DMXGEAR underwear collections and perfume as per client’s specifications to achieve high-level customer satisfaction.

Manage the lead generation and affiliate programmes with improvement of business results including setting of new online business branch of bank. Lead digital project management (websites and mobile apps) by cooperating with global team members. Formulate and implement digital marketing strategies from customer acquisition to retention campaigns across different platforms, such as websites, apps, social media, and email database. Utilise inbound and outbound marketing channels (PPC, paid and non-paid social, SEO, SEM, Emailing, Display, and retargeting) with a clear focus on ROI to increase the sale. Develop social network sites, editors team, connection with bloggers and influencers (content marketing) to meet business protocols. Build effective partnerships cooperation to create new services and sources of monetisation. Launch eToro, crypto-related project.

Prague, The Capital, Czech Republic

Steered the development and implementation of promotional plans in alignment with the sales schedule to increase the revenue of organisation. Headed advertisements, internal and external events and marketing activities to target maximum customers. Produced and published engaging content as per business requirements. Coordinated with external advertising agencies and motivated marketing team to improve their performance. Led national marketing campaigns (comprised of media and PR initiatives, OOH activities) in line with company’s new HR strategy to hire financial advisors of Fincentrum (higher by 15%).

Prague, The Capital, Czech Republic

Devised and applied corporate PR and channel strategy, marketing activities (ATL, BTL, online, CSR, in store marketing) in close collaboration with business department, media relations, and internal and external events. Performed channel marketing with vendors for new product launching and daily communication with HQ in Korea (communication topics, releases, strategy for each product).

Prague, The Capital, Czech Republic

Improved bank's reputation by formulation and execution of PR and marketing strategies, including corporate PR, internal and external communication, media relations, crisis management, and internal PR. Built robust relationships with business partners, bank’s leaders, and other colleagues.

Prague, The Capital, Czech Republic

Managed ATL, BTL marketing activities a communication, such as company newspaper, monitoring and controlling projects, organising internal events and conferences/ exhibitions, and up-dating of design manual corporate identity as well as marketing campaigns, Public Relations and CSR activities.