Brandstrategy, strategic brand management, brand activation, brand- and member campaigns, content-planning and -production, cooperations, customer experience, events, crm, retention, marketing automation,

/ Conception and further development of the brand strategy and strategic positioning of John Reed Fitness and various sub-brands/ Conception of strategic annual marketing planning based on corporate brand goals including budget responsibility/ Personnel responsibility, development and management of seven employees/ Creation of holistic communication strategies for international image and sales campaigns in ten countries for different channels (social, performance, influencer, offline, events)/ Development of strategic brand positioning and conception of marketing activities for market entries in various countries, including the USA, UK, the Netherlands, Turkey and France/ Conception and strategic development of website and app, including optimization of customer journey and sales funnel/ Efficient coordination and ensuring successful cooperation with strategic partners, agencies and external service providers as well as definition, structure and establishment of marketing-relevant processes

/ Planning, implementation and evaluation of cross-channel campaigns to acquire new customers and build brand awareness/ Marketing project management for market entries in various new countries/ Development of website strategy as well as planning and implementation of content

/ Conception, planning and implementation of holistic marketing campaigns based on a seasonal category marketing plan/ Development of marketing and target group strategies/ Evaluation of marketing key figures, market and trend analysis as well as identification of recommendations for action

/ Marketing key account for top sports brands to push brand visibility and sales/ Planning and implementation of brand marketing campaigns/ Conception and optimization of brand and inspiration shops/ Conceptual development of the sports homepage in terms of usability, design and performance