With the title as Head of Digital & Performance at Klausen & Partners, I am responsible for leading the Digital department in addition to my previous responsibilities for the Performance team.I work closely with the web development team to drive the strategy and execution of various web development projects. My goal is to ensure that our deliveries is user-friendly, visually appealing, optimized for conversions, and a leading factor in helping our clients achieve their business goals.

As the Head of Digital Performance at Klausen & Partners, I am responsible for developing, managing, and growing the Digital Performance team. My primary focus is on developing and growing the team to achieve our overall business goals for the company.I am in charge of leading the team on several focus areas to drive digital performance. The team is responsible for data and tracking, including tag management, cookie compliance, web and app analytics, and Customer Data Platform (CDP) implementation etc. Management of paid and organic media campaigns across SEO, SEM, Paid Social, and Display etc. Furthermore, we are responsible for marketing automation including CRM, lead and pipeline management, and sales and marketing enablement.

As a CXO & Partner, I'm responsible for leading the marketing, partnerships, and digital platform development efforts for a company with a unique vision: to make investing in wine as simple, accessible, and attractive as investing in shares. I'm working closely with the team to develop strategies and tactics that will engage customers and drive growth. My responsibilities also included overseeing the overall customer experience, both online and offline, to ensure a seamless and enjoyable experience for all of our customers. Through our efforts, we have been able to successfully launch and grow our digital platform and establish valuable partnerships, helping us getting closer to achieve our goal of simplifying and democratizing wine as an investment asset.

As a Digital Advisor and Founder of Adverr, I have more than 8 years of experience as an independent consultant, specializing in the development, implementation and execution of digital strategies and data-driven work processes. I have a proven track record of delivering results for a diverse range of clients, including Faxe Kondi, Telia Erhverv, Ekstra Bladet, Les Deux, Fairtrade Denmark, and Sullissivik.gl.I work with clients to understand their business objectives and develop a strategic plan to achieve them. I utilize my expertise in digital marketing, data analysis, and web development to help clients improve to drive growth and meet their business objectives. I have experience working with a variety of industries and have a solid understanding of the unique digital challenges that each one faces.Over the last couple of years, I have been using Adverr as a platform to invest in exciting projects. One of the key investments that I am particularly proud of is my involvement with Jero. As an part of the company, I have been able to take on an active role, working closely with the other partners to develop and execute a strategy that aligns with Jero's goal of simplifying and democratizing the wine investment industry.

As the Paid Media Lead at GORM Agency, I was responsible for the development, planning, execution, optimization and evaluation of activities on paid media.My role included the implementation of processes and systems in relation to work with paid media, ensuring that all campaigns were executed in a highly efficient and effective manner. I worked closely with the rest of the team to develop and execute strategies that created results for our clients.At GORM Agency, I had the opportunity to work with clients across various industries. Some of the notable clients that I had the pleasure of working with include Circle K, DR Koncerthuset, Lomax, Insurance & Pension Denmark and Danica Pension.

As a Co-founder of Bevshop, I was responsible for the development and growth of a webshop that sold beer and spirits, as well as the rental of draft beer facilities. This was my first startup project and it was a valuable learning experience.I was involved in all aspects of the business, from the initial concept and development of the webshop, to marketing, sales, and customer service. I worked closely with my co-founder to build and launch the webshop. We ultimately sold the company for a pittance and started new projects separately.