Martin Moore Email & Phone Number

Hershey, Pennsylvania, Us

New York, Ny, Us

• Managed geographically diverse client team (U.S., Switzerland, Mexico, India, China, Singapore) through organizational restructuring while delivering revenue of more than $7MM.• Set and led strategy to begin selling to P&G’s R&D community generating ~$1MM in revenue in 9 months.• Achieved approval from P&G’s corporate research methodology approvers for several Nielsen Innovation solutions including Nielsen Design Solutions, Quick Predict and Factors for Success• As part of the Nielsen Innovation Global Leadership Team, created thought leadership including authoring “UNCOMMON SENSE: IF YOUR CATEGORY IS TOO CROWDED, EXPAND IT WITH DEMAND-DRIVEN INNOVATION” published and distributed to all Nielsen clients via Nielsen Wire

New York, Ny, Us

• Identified lapsed client, developed and executed strategy to re-engage and become vendor of choice, generating more than $1MM in revenue.• Increased client adoption of virtual-shelf based research including new use-cases focused on creating powerful retailer sell-in data. To date, retailer-specific solutions has generated more than $1.3MM• Led Nielsen Innovation team embedded as part of P&G’s launch sense-and-respond effort behind Always Discrete• As member of Nielsen Innovation North America Leadership Team led organization through structural transformation by developing and presenting training and information sessions.• Developed and deployed corporate best practices for forecasting new product incrementality and franchise growth potential leveraging data available across Nielsen divisions.

New York, Ny, Us

• Managed team of 12+ dedicated to P&G’s fabric care business, including through the launch of two of P&G’s most successful new product introductions• Led cross-Nielsen team embedded as part of P&G launch sense-and-respond effort to maximize the in-market success of Tide Pods• With P&G, co-produced new standard research deliverables to greatly enhance the transparency and actionability of BASES volume forecasts. Created and deployed internal tools to enable efficient and accurate creation of the new standards.

New York, Ny, Us

• Appointed member of Nielsen Innovation’s Thornbirds group, a panel of internal experts driving best practices. Developed expertise and standing as a Nielsen leading expert on Holder/Refill and Instant Consumption forecasting.• Authored Nielsen white paper “Winning at Green” (February, 2009) which provided insights into how manufacturers could succeed with environmentally friendly/sustainable new products. Created new service as part of joint agreement between Nielsen and the Natural Marketing Institute.

London, England, Gb

• Responsible for data preparation, calculator programming, quality assurance and report delivery for client’s annual pension plan valuations.• Developed Microsoft Excel and Access tools to standardize data prep and results confirmation