Martin Moore

Martin Moore Email and Phone Number

Consumer Insights, Innovation at The Hershey Company @ The Hershey Company
Martin Moore's Location
Hershey, Pennsylvania, United States, United States
Martin Moore's Contact Details
About Martin Moore

Experienced marketing research leader focused on using data to drive clients to in-market success. Capable of distilling advanced analytics down to the “so-what” enabling senior leaders to make confident business decisions. More than 12 years consulting on new products in the CPG industry including several of the largest introductions during that time. • Extensive background designing, overseeing execution and delivering results of custom marketing research with focus on new products and brand renovations• Demonstrated ability to work collaboratively across functions to enhance capabilities and develop new services that deliver provable in-market value to clients• Develops and empowers highly talented employees and exports them to grow broader organization’s skill set• Experience managing global teams through acquisitions, restructuring and role transformation

Martin Moore's Current Company Details
The Hershey Company

The Hershey Company

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Consumer Insights, Innovation at The Hershey Company
Martin Moore Work Experience Details
  • The Hershey Company
    Manager, Consumer Insights, Innovation
    The Hershey Company Jun 2017 - Present
    Hershey, Pennsylvania, Us
  • Nielsen
    Vice President - Innovation Practice, Global Client Lead, Procter And Gamble Account
    Nielsen Mar 2016 - Feb 2017
    New York, Ny, Us
    • Managed geographically diverse client team (U.S., Switzerland, Mexico, India, China, Singapore) through organizational restructuring while delivering revenue of more than $7MM.• Set and led strategy to begin selling to P&G’s R&D community generating ~$1MM in revenue in 9 months.• Achieved approval from P&G’s corporate research methodology approvers for several Nielsen Innovation solutions including Nielsen Design Solutions, Quick Predict and Factors for Success• As part of the Nielsen Innovation Global Leadership Team, created thought leadership including authoring “UNCOMMON SENSE: IF YOUR CATEGORY IS TOO CROWDED, EXPAND IT WITH DEMAND-DRIVEN INNOVATION” published and distributed to all Nielsen clients via Nielsen Wire
  • Nielsen
    Vice President - Innovation Practice, North America Team Lead, Procter And Gamble Account
    Nielsen Mar 2014 - Feb 2016
    New York, Ny, Us
    • Identified lapsed client, developed and executed strategy to re-engage and become vendor of choice, generating more than $1MM in revenue.• Increased client adoption of virtual-shelf based research including new use-cases focused on creating powerful retailer sell-in data. To date, retailer-specific solutions has generated more than $1.3MM• Led Nielsen Innovation team embedded as part of P&G’s launch sense-and-respond effort behind Always Discrete• As member of Nielsen Innovation North America Leadership Team led organization through structural transformation by developing and presenting training and information sessions.• Developed and deployed corporate best practices for forecasting new product incrementality and franchise growth potential leveraging data available across Nielsen divisions.
  • Nielsen
    Director - Innovation Practice, Global Fabric Care Category Lead, Procter And Gamble Account,
    Nielsen Oct 2010 - Feb 2014
    New York, Ny, Us
    • Managed team of 12+ dedicated to P&G’s fabric care business, including through the launch of two of P&G’s most successful new product introductions• Led cross-Nielsen team embedded as part of P&G launch sense-and-respond effort to maximize the in-market success of Tide Pods• With P&G, co-produced new standard research deliverables to greatly enhance the transparency and actionability of BASES volume forecasts. Created and deployed internal tools to enable efficient and accurate creation of the new standards.
  • Nielsen
    Associate Manager, Mgr, Dir - Innovation Practice, Various Accounts
    Nielsen Aug 2004 - Sep 2010
    New York, Ny, Us
    • Appointed member of Nielsen Innovation’s Thornbirds group, a panel of internal experts driving best practices. Developed expertise and standing as a Nielsen leading expert on Holder/Refill and Instant Consumption forecasting.• Authored Nielsen white paper “Winning at Green” (February, 2009) which provided insights into how manufacturers could succeed with environmentally friendly/sustainable new products. Created new service as part of joint agreement between Nielsen and the Natural Marketing Institute.
  • Towers Perrin
    Actuarial Analyst
    Towers Perrin Jul 2000 - Aug 2004
    London, England, Gb
    • Responsible for data preparation, calculator programming, quality assurance and report delivery for client’s annual pension plan valuations.• Developed Microsoft Excel and Access tools to standardize data prep and results confirmation

Martin Moore Skills

Customer Insight Segmentation Analytics Marketing Research Management Market Research Consumer Behaviour Competitive Analysis Nielsen Leadership Market Analysis Consumer Behavior

Martin Moore Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Actuarial Science And Economics

Frequently Asked Questions about Martin Moore

What company does Martin Moore work for?

Martin Moore works for The Hershey Company

What is Martin Moore's role at the current company?

Martin Moore's current role is Consumer Insights, Innovation at The Hershey Company.

What is Martin Moore's email address?

Martin Moore's email address is ma****@****sen.com

What is Martin Moore's direct phone number?

Martin Moore's direct phone number is +171753*****

What schools did Martin Moore attend?

Martin Moore attended Nyu Stern School Of Business.

What skills is Martin Moore known for?

Martin Moore has skills like Customer Insight, Segmentation, Analytics, Marketing Research, Management, Market Research, Consumer Behaviour, Competitive Analysis, Nielsen, Leadership, Market Analysis, Consumer Behavior.

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