Martin Muoto is the Founder and CEO of SoLa Impact, the largest vertically-integrated developer of affordable housing in Southern California. SoLa Impact’s motto of “Doing Well by Doing Good” focuses on building cost-effective multifamily housing, while achieving market-rate returns. This double bottom line strategy has enabled SoLa to improve the lives of thousands of residents in California’s low-income neighborhoods, house hundreds of formerly homeless families, and develop award winning projects such as The Beehive and the SoLa Technology & Entrepreneurship Center. Under Martin’s leadership, SoLa Impact has been recognized by Forbes, the LA Times, the WSJ, the American Institute of Architects, the Pension Real Estate Association (PREA), and the California State Congress for its vision and its innovative approach to social impact. Through four funds, SoLa Impact has invested over $1 billion in building affordable and workforce housing in low-income communities, building over 3,000 units across 30 projects, and becoming one of the fastest growing private companies in the country. Martin was previously an operating executive at several technology companies and a venture capital partner at Accretive Partners and General Atlantic Partners in New York. He graduated with honors from The Wharton School of Business at The University of Pennsylvania.
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FounderModel/ZLos Angeles, Ca, Us
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Founder And CeoSola Impact May 2012 - PresentLos Angeles, California, UsSoLa Impact is a family of real-estate funds with a double bottom line strategy focused on developing and preserving high-quality affordable housing in low-income communities. Its proven track record leverages data-driven social impact strategies to deliver superior financial returns. SoLa Impact’s has invested over $1 billion in Black and brown communities in Southern California, primarily in South Central Los Angeles, Watts, Compton, and other historically disadvantaged communities. SoLa’s non-profit affiliate, the SoLa Foundation targets the critical issues of access to education via technology, access to capital, and access to home and business ownership . -
Senior Vice PresidentWalz Group May 2006 - May 2012Temecula, Ca, UsMartin Muoto served as SVP, Sales and SVP, Financial Services at Walz Group, leading Walz through a period of tremendous growth and three consecutive years as an Inc500/Fastest Growing Private company ( #4 in Top 100 Business Services Firms). At Walz, Mr. Muoto developed Walz’s Regulatory Compliance service and signed up 16 of the top 25 largest banks as clients, achieving ~500% revenue growth during his years as head of sales. -
PresidentAccretive Commerce 2004 - 2006UsMartin served as President of the Direct Response subsidiary of NewRoads and successfully led its turnaround from losing over $1 mm annually to double digit profitability in 12 months. He oversaw all operations, finance, and sales for NewRoad’s Direct-Response, and managed over 300 employees. NewRoads was one of the country’s leading direct-to-consumer fulfillment companies serving clients such as AOL, Godiva Chocolatier, L.L. Bean, and Restoration Hardware and leasing over 2 million sq. ft. of warehouses in 8 states. NewRoads (later named "Accretive Commerce") was sold to GSI Commerce in 2007, and GSI Commerce was subsequently sold to eBay for $2.4 billion. -
PrincipalAccretive 1999 - 2004New York, Ny, New York, UsMartin was also an Operating Principal and founding Member of Accretive Partners, LLC (www.accretivellc.com). At Accretive, Martin helped invested over $100 million in several leading business process outsourcing (BPO) companies, led six acquisitions, and multiple rounds of financings. Martin served on the boards of Equitant, Air Charter Online, and Roamware and participated on the boards of NewRoads and Fandango. While at Accretive, Martin led the turnaround of QuikPak, Inc., a large catalog fulfillment company based in Indianapolis, IN. In 2004, Accretive was able to sell QuikPak to DHL International for a significant gain on invested capital. In addition, Martin co-led Accretive’s investment in Equitant, an Irish-based outsourcer, which was sold to IBM in 2005. -
Director Of ReseachGeneral Atlantic 1996 - 1998New York, Ny, UsMartin was previously Director of Research at General Atlantic Partners, one of the largest private equity firms focused on software and related IT investments. At General Atlantic, Martin initiated the firm’s investment in Prime Response, a leading CRM software company. In addition, Martin led the sectoral analysis for several technology and application areas including supply chain software, business intelligence, sales forece automation, and CRM software. -
AnalystGartner Group 1993 - 1996Stamford, Ct, UsMartin started his career as an analyst at Gartner Group, where he conceptualized and launched Gartner’s Marketing Knowledge and Technology practice and covered the e-commerce, CRM, and logistics industries.
Martin Muoto Education Details
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The Wharton SchoolBusiness/Managerial Economics -
University Of PennsylvaniaIndustrial Sociology
Frequently Asked Questions about Martin Muoto
What company does Martin Muoto work for?
Martin Muoto works for Model/z
What is Martin Muoto's role at the current company?
Martin Muoto's current role is Founder.
What schools did Martin Muoto attend?
Martin Muoto attended The Wharton School, University Of Pennsylvania.
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