With over 20 years of experience in marketing and sales, I am a leader in digital marketing and online advertising, with a focus on fintech and esports. As the head of Admetricks Latam, I create ad hoc products and strategies for each market, maximizing the monetization and ROI of digital properties. As the VP of IAA, I develop the Latam chapter of the global association of advertising professionals, expanding my network and influence in the region.I have a master's degree in development and environmental management, and a licentiate degree in political science and international relations, which give me a broad and global perspective on the communication market and its challenges. I have a passion for creativity and innovation, and I constantly seek new ways to deliver value and solutions to my clients and partners. My goal is to leverage my expertise and network to generate positive impact and growth in the digital and mobile industry.