Martin has moved to Asia Pacific with F24 to support our customers and bring new ones into the F24 fold.

Martin was recruited by F24 to help grow the business in the UK. F24 is a Cloud based (SaaS) application provider, enabling emergency notification and crisis communications (via SMS, telephone, email etc) to Enterprise level organisations via the FACT24 platform.FACT24 provides:-Emergency Notifications via SMS, Telephone (mobile and / or landline), Email, FAX, Pager. Includes comprehensive Reporting and Confirmation feedback.-Instant Conference Calling-Information Hotlines-Case Manager, to manage all information that is sent out and received back in relation to a specific incident, ensuring a time stamped and tamper proof log is generated.

Building Neverfail Channel Sales in EMEA & APAC. Neverfail brought Martin on-board to run EMEA & APAC for the Neverfail Business Continuity and backup software portfolio and cloud infrastructure solutions. As a 100% channel focused business Martin has brought on channel partners and is working closely with them to build the business across these regions.Martin makes a habit of working closely with large end-users, creating fantastic working relationships. This enables both increased close rates and more opportunity for upsell and cross portfolio selling. However, more importantly, Martin involves partners in this process, showing them the business potential and opening up partner relationships to scale the business. Recent clients include Wellcome Trust, Capita, and Ashurst LLP, to name just a few.

At Milk we love brands. We are specialists in food and drink marketing and we have expertise and in-depth knowledge of nutrition and marketing to families. However, it starts with your brand, the barriers you face, your customers and their needs, consumer behaviour and market conditions and product insight and analysis. We work with clients in all these areas and then deliver brand strategies in a commercial and creative way. Clients include Honey Monster, Bruce Lee and Phone Buddy. At Milk BC Martin was taken on as a director to run the digital, on line marketing and social media part of the business. Main Skills & Activities:Formulated online marketing plans for Bruce Lee, Shot By Rock, James Dean, Honey Monster, Phone Buddy and Pomegreat PurePlus. Plans consist of social media, blogger/vlogger outreach, third party (partnership) and database marketing.Leading database marketing as part of integrated marketing campaignsWith segmentation and well-designed marketing campaigns – significantly grew Honey Monster e-shot open rates and click through rates. Activity was part of an integrated marketing campaign with an experiential campaign in the central region amplified through social media channels and e-shot marketing along with a local TV central campaign.

OrangeStamp provides IT companies a low-cost bridgehead into the UK Partner Sales Channels (Distribution/Reseller, Service and OEM). Providing companies a 'Startup In A Box' consisting of sales and marketing functions, IT companies wanting to open new markets in Europe can do so at minimum expense. Main Skills & Activities:Leveraging creative marketing skills acquired in FMCG, Family and Food environment for the IT industry. Martin is leveraging marketing skills and techniques learnt to bring more creative and effective marketing campaigns to the IT industry, resulting in a better user journey, meaning higher lead quality and rate of conversion. Business networking and pitching to businesses - ability to win new clients through networking (on line and off line) to create new contacts within target businesses and identifying areas where they need help increase revenue or profit, or solve other marketing or sales issues.

At Social Stamp, we love business. If you want a successful business, then you need an audience that wants what you are offering. Social Stamp specialises in on line and partnership marketing to help you define your offering (your brand and product) and find your target market online. Martin runs the sales and marketing side of Social Stamp. Main Skills & Activities:Using partnership marketing to supercharge traffic and newsletter sign up for AOL (Parentdish).Reached out and engaged with 30 parenting product or service companies to promote the Parentdish ‘Is It Just Me?’ campaign in return for online Parentdish exposure for the marketing partner. Client pitching and sales: Pitched to, and managed sales-cycle to close for various marketing services; brand planning and activation, online marketing and social media, third party logistics and customer service. Clients include: Livemusic, AOL Parentdish, Glam Media (Baby World).Social Media Marketing: Filled a music gig using Facebook for Livemusic.fm – London music promoters. Lead the campaign as the first company in the UK to fill an exclusive (Miles Kane) gig in London using only Facebook and Twitter as marketing channels.Social Media Marketing Training: Designed and ran Facebook Training course for Bauer Media staff that were launching a physical magazine (My Favourite Recipes), for which the content was only sourced from Facebook. Leading Blogger Outreach Campaign: Lead social media team to engage with (geographically and subject relevant) bloggers with relevant audiences to promote campaigns around supplements (Pomegreat), gadgets (Phone Buddy), baby products (Koo-di and PurFlo) and gifts (Bagabook), driving traffic to e-commerce whilst also creating great conversion rates.

MindTouch transforms businesses with a new class of enterprise software that cuts costs, increases revenue, and provides greater transparency across the organization. MindTouch creates a vibrant real-time information fabric by federating content from across enterprise silos, such as CRM, ERP, file servers, email, databases, web services and more. MindTouch as a platform also enables crowd-sourcing and socialising your company work place through collaborative and social tools. The result? A much more efficient, collaborative experience for staff, clients and customers alike.Martin was recruited to launch and grow the MindTouch Partner Channel in EMEA.Main Skills & Activities:Professional Services partner recruitment: Recruited 15 reseller/professional services partners in EMEA within 6 months, to sell and provide services for MindTouch. Partners included Linagora, Elvenite, Headshift and One Point/OSS Cube.Speaking on expert panels for technical authoring: Technical Authoring conference in Stockholm along with Adobe and Dr Explain: (See YouTube link below)

Barracuda Networks, Inc. offers industry-leading solutions designed to solve mainstream IT problems – efficiently and cost effectively – while maintaining a level of customer support and satisfaction second to none. Our products span three distinct markets, including: 1) content security, 2) networking and application delivery, as well as 3) data storage, protection and disaster recovery.In 2009 Martin transitioned from Yosemite Technologies to Barracuda Networks through acquisitionMain Skills & ActivitiesEnd user and reseller event planning and execution: Organised and lead reseller and end user events at the Gherkin, and Chelsea FC (Stamford Bridge). This created great reseller relationships, better engagement and end user relationships, loyalty and awareness, with an uplift in lead generation. Built an effective Reseller Channel Partner Program for the UK: Implemented tiered Partner Program into UK and Ireland after canvasing key partners for their input and feedback.

Yosemite Technologies, was the number one worldwide provider of OEM bundled backup solutions, committed to providing the industry's best backup and storage solutions for small to medium businesses. Dedicated to the concept of "Backup Simplified" offering enterprise class functionality in storage solutions that are easy enough for use by the most non-technical small business. Yosemite Technologies was acquired by Barracuda Networks in 2009.Main Skills & Activities:Managing lead, opportunity and sales funnel in the UK and IrelandLeading resellers and distribution partners through funnel management, setting targets for numbers of leads, opportunities and sales for the year. Engaging inside sales team to help create and nurture leads and leading end user pitches with reseller to help close business. Recruited key EMEA OEM accounts to seed the market with Yosemite Backup software. Recruited Maxdata, Tandberg Data, Acer and brought on and trained key Dell call centres.Reseller promotion planning and training: Managed marketing and promotion campaigns with Dell HQ in EMEA and then trained the key call centre staff on how to sell and what promotions to use. Grew business from £500k - £800k in one year. Client account management with large revenue growth: Worked within client business (Hewlett Packard) to include the Yosemite Backup product with wider HP hardware product lines. This involved working with HP test and qualification teams and product marketing. Yearly revenues grew from $700k to $1.1million.Successful OEM Contract Negotiation: Negotiated a $3.0 million a year OEM agreement with HP to rebrand Yosemite Backup software as HP Data Protector Express.

Hewlett-Packard Company is an American multinational information technology company headquartered in Palo Alto, California, United States. It provides hardware, software and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.Martin managed Key HP OEM Accounts including Dell, Acer, NEC, Fujitsu, Hitachi.Main Skills & Activities:Cross cultural (Japanese) technical sales: Lead the technical introduction and qualification of the DDS4 tape drive into the 3 key Japanese OEM accounts: Hitachi, Fujitsu and NEC. This included pitching technical product improvements to the clients in Japan to secure the business.

Worked in manufacturing engineering team and at the main DAT drive mechanism vendor in Japan with responsibility for design, problem solving and quality improvement of the DAT drive mechanism/DDS tape drive.Main Skills & Activities: Project Management & Cross cultural (Japanese) communication skills:Working in situ at main Japanese supplier to project manage R&D effort for introduction of DDS4 tape drive.