Martin Purdy

Martin Purdy Email and Phone Number

Commercial and Marketing Director @ Agrial Fresh Produce Ltd
Fradley, GB
Martin Purdy's Location
Fradley, England, United Kingdom, United Kingdom
Martin Purdy's Contact Details

Martin Purdy personal email

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About Martin Purdy

A result driven Commercial & Marketing Director, operating across UK & European markets, with diverse experience in branded and private label, spanning global Blue-Chip organisations and SME’s. Expertise in building effective and focused teams, delivered by implementing a high-performance culture. Accountability to improve cost and profit delivery to EBITDA, by developing impactful Commercial strategies to improve ROI on investment (Marketing & Capital), delivery of New Business opportunities, margin and brand share growth within the new and existing categories.SKILLS OVERVIEW:• Short & Long Term Business Transformation Strategy• Operational Re-Engineering Design & Execution• £Multi-Million P&L & Budget Management• C-Level & Board Level Reporting • Team Leadership & Succession Planning• Crisis Management • New Category Launch Insight & Innovation in new markets• Implementation of Brand Building Strategies • Performance & Results Driven Cultural Focus

Martin Purdy's Current Company Details
Agrial Fresh Produce Ltd

Agrial Fresh Produce Ltd

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Commercial and Marketing Director
Fradley, GB
Website:
agrialfreshproduce.co.uk/about.html
Employees:
151
Martin Purdy Work Experience Details
  • Agrial Fresh Produce Ltd
    Commercial And Marketing Director
    Agrial Fresh Produce Ltd
    Fradley, Gb
    View
  • Agrial Fresh Produce Ltd
    Commercial & Marketing Director
    Agrial Fresh Produce Ltd Jan 2022 - Present
    Lichfield, England, Gb
    View
  • Florette Uk & Ireland Ltd
    Head Of Commercial (Part Of Agrial Fresh Produce Ltd)
    Florette Uk & Ireland Ltd Jul 2021 - Jan 2022
    Fradley, Gb
    View
  • Paulig Group
    Country Manager (Uk & Ireland)
    Paulig Group Feb 2012 - Jul 2021
    Vuosaari, Helsinki, Fi
    • Achieved UK & Ireland revenue increase to over £40m + 22% over 3 years• Successfully researched and launched a new ‘Latin American concept’ from ideation to instore, backed by a £2m + year 1 marketing support plan, leading to 18,000 new distribution points across the Top 5 UK retailers.• Created the 3yr UK category launch strategy, for a new chilled ‘Plant based protein’ product, with projected sales of >£18m in the first 3yrs, with a marketing spend of >£1.5m per year, validated by consumer, shopper & category research.• Initiated and delivered business turn-around strategy, impacting people, market investment & brand.
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  • Discovery Foods
    Head Of Retail Sales- Uk And Ireland
    Discovery Foods Feb 2009 - Feb 2012
    • Grew Mexican brand from 18% market share to 30% +, by increase in distribution point & new customers, to achieve fair share in the £150m Mexican category• Implemented multiple price increases over 2 year period, improved base margin by over 10ppts• Created and Implemented an S&OP process, to improve accuracy, reduce stockholding and reduce warehousing costs
  • General Mills
    Trade Sector Manager (National Account Controller)
    General Mills Dec 2003 - Dec 2008
    Minneapolis, Minnesota, Us
    • Improved Nett Sales revenue by +24% in 3 years & regained no.1 position in brand share & value in luxury ice cream • Owned & created ‘Indulgent moments’, strategy for brand unlocked 1st Class travel in worlds 3 biggest airlines & negotiated new partnership with Lawn Tennis Association to become a major sponsor of Wimbledon Tennis Tournament
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  • General Mills
    Senior National Account Manager (Old El Paso)
    General Mills Dec 2000 - Dec 2003
    Minneapolis, Minnesota, Us
    • Commercially responsible for re-juvinating stagnant Old El Paso brand, being a member of the ‘micro’ business unit for the brand, Year 3 achieved a £26m increase in nett sales, 8ppt margin boost and brand share improvement from 40% to 52%+• Initiated category partnerships within Sainsbury’s and Safeway, led design & implementation of long-term strategic plans & marketing investment, championing consumer / competitive analysis & developed joint business plans with Tesco, Safeway, Sainsbury’s & Somerfield, to achieve increased distribution points of 33%+
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  • General Mills
    National Account Manager - (Ambient Brands)
    General Mills Nov 1998 - Dec 2000
    Minneapolis, Minnesota, Us
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  • General Mills
    Key Account Manager
    General Mills Mar 1998 - Nov 1998
    Minneapolis, Minnesota, Us
    View

Martin Purdy Skills

Trade Marketing Fmcg Strategy Brand Management Customer Insight Shopper Marketing Management Key Account Management P&l Management New Business Development Food Key Account Development Sales P&l Retail Forecasting Product Development Business Development Marketing Management Consumer Products Grocery National Accounts Categorization Leadership Marketing Food Industry Sales Management Strategic Planning Market Planning Pricing Account Management People Development People Skills Category Insights Customer Marketing Brand Equity Brand Equity Development Business Transformation Re Engineering Performance Improvement Operational Strategy Budget Management C Level Reporting Stakeholder Management Succession Planning Crisis Management Revenue Growth Generation Board Of Directors Reporting Cross Functional Team Leadership Business Strategy

Frequently Asked Questions about Martin Purdy

What company does Martin Purdy work for?

Martin Purdy works for Agrial Fresh Produce Ltd

What is Martin Purdy's role at the current company?

Martin Purdy's current role is Commercial and Marketing Director.

What is Martin Purdy's email address?

Martin Purdy's email address is ma****@****d.co.uk

What skills is Martin Purdy known for?

Martin Purdy has skills like Trade Marketing, Fmcg, Strategy, Brand Management, Customer Insight, Shopper Marketing, Management, Key Account Management, P&l Management, New Business Development, Food, Key Account Development.

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