Founding Partner of Blackwood86, a marketing consultancy that offers a range of compelling solutions that deliver real results for businesses.Blackwood86 offers an end-to-end, fully outsourced marketing capability, as well as complementary marketing support to plug a specific capability or resource gap. Specialist expertise or services cover a wide range of marketing-related areas: from market research, data analysis and digital marketing, through to strategy consultancy, market positioning and brand or proposition development.

Chief Marketing Officer for leading Lloyd's of London syndicate and global specialty insurance and reinsurance company, delisted from FTSE 250 in 2016, following £3.5b acquisition by Mitsui Sumitomo Insurance Group.Reporting to the CEO, oversee all aspects of marketing strategy, operations, broker relations, digital marketing, sponsorship, investor relations, PR and media relations, customer insight and analytics. Manage £25m budget and lead global team of 30 marketers supporting 22 locations across Europe, the Middle East, Far East and North America, with revenues of £3.2b. FSA-approved person under the UK Financial Conduct Authority Senior Managers and Certification Regime• Determined a marketing vision and strategy for the business, approved by the FTSE 25o Board, to support global organic and inorganic growth aspirations, leveraging thought leadership, heritage, underwriting expertise and distribution strength to create competitive advantage• Designed and established an integrated marketing capability from scratch, including defining target operating model, development of digital marketing and analytics capability, transition plan and recruitment of requisite marketing expertise• Leveraged Net Promoter Score methodology to develop insight on the needs of client, prospective client and influencer segments, facilitating targeted propositions and 10% uplift in global NPS scores• Achieved marketplace differentiation by steering a “Client Intimacy” strategy, integrating the voice of the client into business planning and monitoring KPIs for client sentiment and loyalty• Increased brand consideration, preference and share-of-wallet through 2016 acquisition by Mitsui Sumitomo and subsequent delisting of Amlin• Implemented new “Where Know-How Meets Can-Do” brand positioning, emphasising collaboration, thought leadership and expertise, resulting in improved recognition and retention of market share

Responsible for UK & Ireland sales and marketing activities for global data and analytics service provider and FTSE50 company Experian PLC.Led team of 250+ marketers, account directors, business development managers, sales and sales support professionals driving £525m in revenues across multiple vertical markets and product lines. • Exceeded annual sales targets by an average of 15% over three-years, raised customer loyalty by 7% and increased employee engagement by 10%, through pivoting UK sales and marketing away from legacy financial services sector to more profitable and diverse vertical markets, including telecommunications, utilities, insurance, professional services, sub-prime lending and public sector• Restored 3% profit growth from leading a sales transformation programme incorporating a new operating model, process improvement, talent development, cultural change and incentive redesign• Delivered a 4% increase in revenues and 5% improvement in profit as Managing Director, Experian Ireland, through new product launches and extension of existing products to new vertical markets• Recognised by Global CEO as one of 18 elite senior executives for inaugural Experian Executive Success Programme, preparing participants for progression to C-level roles

Reporting to CEO, marketing lead for top 10 UK credit card issuer and personal loans provider Morgan Stanley Consumer Finance.Directed all marketing efforts for Morgan Stanley and Goldfish card portfolios, including branding, advertising, communications, PR, B2C/B2B customer acquisition, life-cycle customer value management, insurance and cross-selling, digital, rewards, partnerships and agency relationships. Led team of 40 and responsible for a £55m budget. FSA-approved person as main board director.• Improved significantly the economics of the card portfolios through enhanced interest income, remodelling the rewards scheme and growth in ancillary fees, collectively generating an overall 15% increase in profitability• Conceptualised and launched the award-winning “Me and My Goldfish” outdoor, digital and viral brand campaign, to support the successful transition from Morgan Stanley to Goldfish card branding, resulting in 96% retention rate• Facilitated, along with CEO, CFO and CLO, the confidential M&A process that led to the acquisition of £1.8b credit card assets and 2m cardholders by Barclays Bank

Reporting to UK Managing Director, GE Money, part of GE Consumer Finance, the UK financial services division of US multinational conglomerate General Electric. Responsible for a team of 85 marketers and a budget of £48m to manage the acquisition and customer marketing programmes for major co-branded card and consumer finance partners including House of Fraser, Debenhams, ASDA, Comet, Arcadia, Mothercare, Harrods and B&Q.• Leveraged expertise in UK credit card sector to redefine the overall business vision and accelerate transformation from store card issuer to major credit card provider, establishing non-retail programmes with the likes of PayPal and Ryanair• Delivered operational efficiencies and profitability through establishing an integrated Card Services and Sales Finance Marketing team, affording process standardisation, reliance on fewer agencies and reduced headcount• Designed and launched an inaugural customer satisfaction programme for GE across fifteen European markets, as one of 20 executives in a cross-entity Top Talent Acceleration Programme

Led sales and marketing at Accucard, Europe's first independent, private equity-funded credit card start-up, prior to 2005 acquisition by Lloyds TSB.Utilised MBNA affinity marketing and co-branding expertise to launch innovative credit card programmes with online financial services provider easyMoney, retailer WH Smith, insurer MORE TH>N, online LGBT lifestyle operator Queer Company and fuel distributor Texaco.The customer proposition pioneered an innovative, customisable credit card solution, allowing consumers to tailor interest rate, loyalty and annual fee parameters to suit their anticipated credit card behaviour and requirements

Head-hunted to American Express' fledgling Global Network Services business unit to develop partnerships with European financial institutions to issue American Express-branded cards, acquire American Express merchants and develop transactions across the American Express network.Developed programmes with the likes of Credit Suisse (Switzerland), Den Norske Bank (Norway) and Den Danske Bank (Denmark), then worked with those partners to market tailored co-branded card products to those bank customers.High-value partnership deal constructs included independent operator agreements, network card licences and joint ventures.

Joined MBNA International Bank shortly after launch in the UK and exponential growth through compelling credit card propositions, tried and tested direct marketing techniques and outstanding customer service.After secondment to MBNA in Wilmington, Delaware, to learn more about affinity marketing, partnered with charities, airlines, football clubs, professional bodies and alumni associations to grow exponentially MBNA's UK cards portfolio and profitability.