Martin Roesner Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Paris, Île-De-France, France

Alcméon is the frontline solution for leading brands' customer care on social media and messaging apps. Our solution empowers social media and customer service departments to deliver faster, more efficient service to maximize customer satisfaction.In the role of Country Director DACH I oversee the commercial development of the brand in the DACH region : Germany - Austria - Switzerland

Paris Area, France

Direct business development, account management, purchasing, revenue development, and training. Oversee 35 Accounts and 95 Points of Sale.Channels: Monobrand Retailers, Wholesalers, Department Stores, and E-Commerce.- Accelerated revenue growth of Monobrand Retailers and E-Commerce- Developed new E-Commerce opportunities- Authority for negotiations, purchasing, training, sales KPI, merchandising, and business development.- Developed and implemented Wholesale and E-Commerce 3rd player strategy to drive brand consistency and increase growth.

Paris Area, France

- Direct report: Managing Director- Oversight of marketing strategy and budget administration.- Developed and executed marketing plan; increased brand awareness to 75% unaided- Provided performance-focused direction to a team of four associates

Paris Area, France

- Provided strategic leadership to developed and implement ~200 strategic media initiatives; a 100% increase in three years.- Developed and implemented retail promotion plan, including promotions, POS animations, and product launches.- Facilitated event organization in France and abroad, including Retailer Days, product presentations, and in-store events.- Led campaign management to drive brand visibility : Implemented ~200 strategic media initiatives; a 100% increase in two years.

Paris

- Key clients: Danone Group, Société Générale, Accor Group & Procter & Gamble.- Provided consultative expertise on sales, marketing, and new business development; led a team of 50 in project mode with three direct reports.- Directed implementation of B2B and B2C projects with annual budget of 5M€ for high-profile clients.

Paris Area, France

- Managed through international leadership the worldwide organisation of the Danone Nations Cup (Football World Cup for Under 12 years), with venues across South Africa, France, Poland, and Spain- Led product launch of Procter & Gamble’s Lacoste Challenge fragrance- Awarded Best Public Event for Lacoste Challenge launch and Best Corporate Event for Danone Nations Cup

Bonn Area, Germany

Executive Mba, Business Administration And Management, General

22 month part-time EMBA, ranked #11 worldwide by the Financial Times (2018) - Main courses in Corporate Finance, Corporate Strategy.

Executive Education Program, Leading Innovation And Growth

Executive Certification, Urban Development In China

Master, Sports Management And Economy

Exchange Program

Bachelor, Sport Management