Excel as leading member of senior management team, having provided strategic leadership to external affairs departments, including ticketing, marketing, communications, broadcasting & video, community relations, fan engagement & hospitality, concessions, guest services, social media, creative media, graphic design/branding, athletic website (VUCommodores.com), and the spirit squads (athletic marching band, cheerleaders, mascot, and dance team).• Drive high-impact marketing and promotional plans for 16 varsity sports throughout from strategic planning, development, implementation, and evaluation to tracking.• Boosted staff performance through training and development of guest services team and earned the recognition of top team in the Southeastern Conference.• Steered committees to identify, negotiate, and execute separate new vendor contracts for both Vanderbilt athletics’ concessionaires’ rights and Vanderbilt University’s pouring rights.• Spearheaded increased integration with Vanderbilt Athletics app through corporate partner and internal video content, trivia, in-game messaging, and push notifications. In two years, total users increased 155% (5,100 to 12,981).• Increased season ticket holder revenue an average of 22.5% over four consecutive football seasons.• Served as liaison between SEC Network, Vanderbilt IMG Sports Network (coaches shows (radio/television), game broadcasts) team, IMG College (multimedia rights), VU Communications, VU Public Affairs, and VU Trademark Licensing.• Engaged in weekly content calendar committee built to share information, develop key messaging, and brainstorm ideas on upcoming events through all of the department’s available channels (website, radio, TV, and social media).• Oversaw website (VUCommodores.com), digital messaging, and other traditional initiatives to drive brand strategy for the Vanderbilt Commodores athletic department.

• Facilitated negotiation of a 10-year multimedia rights contract for $100M with Fox Sports for TV, broadband, radio, on-site signage, website, and corporate partnerships while securing a $8.5M naming rights agreement for Exactech Arena at the Stephen C. O’Connell Center.• Generated over $1M for student-athlete scholarships through the creation and management of the Gator Walk brick program.• Partnered with Nike to develop a brand identity guide and collaborated with branding agency 160over90 to launch an overall master athletics branding program.• Acted as university’s point of contact with Gatorade, working actively on commemorative packaging, national television commercials, and social media messagingo Demonstrated expertise in celebration of Gatorade’s 50th anniversary by serving on the Gatorade Gala committee along with enabling creation of limited-edition squeeze bottles, a commemorative coffee table book, and in-game recognitions.• Administered and accurately allocated budget of $1.M for the marketing department.• Ensured successful execution of contracted events and promotional elements in conjunction with IMG College staff; coordinated with staff to develop new sponsorship concepts.• Organized bi-weekly football sales and marketing strategy meetings consisting of members from marketing, ticket office, communications, booster, and football external communications.• Drove advertising campaigns on print, television, radio, online, e-mail, and social media as well as orchestrated print materials covering ticket brochures, schedule cards, posters, schedule magnets, and additional items.• Managed UF spirit squads (cheerleading, dance team, and mascots) while liaising to the UF athletic marching band budget ($726K).

Designated as key member of senior administrative staff, leading strategic planning, development, implementation, evaluation, and tracking of comprehensive marketing and promotional plans for 21 varsity sports with a strong focus on football and men’s basketball.