Martin Sharp Email & Phone Number

Mornington Peninsula, Victoria, Australia

I lead creative strategy, content and graphic design for global marketing - championing design and systems thinking across 5 brands, 3 industry verticals in 3 countries. I was responsible for creative strategy, multidisciplinary design, art and design direction for teams in Australia, Finland and USA. Core disciplines included product, service and corporate marketing; website design and maintenance; UX/UI design of HMI’s for mobile and desktop applications; product and packaging design, systems and services design, technical and operational documentation. Accomplishments- Develop a 7-part infographic series to simplify the regulations governing global obstruction lighting systems, their applications and selection.- Plan and implement a new SPX AtoN visual identity and design system, across 5 brands and 3 industry verticals. - The design of SPX AtoN technical literature, their topologies and taxonomies across brand Websites, Data Sheets, Installation Guides and User Manuals. - Research and implement a cloud based project management tool for planning, scheduling and reporting marketing operations.- 14 international events and stands and associated collateral and socials.- The 3D visualisations and animation of Marine Buoys and their accessories.Software UX/UI design for the configuration, installation and management of mobile airfield lighting systems for the German and Columbian Airforces. - The UX design for an asset monitoring and management platform - research, functional requirements, interface/interaction mapping, User and Task flows.- Posters and campaign collateral educating port authorities and communities about Marine and Obstruction AtoN in Africa and UAE.- The systems design for a Global Marine Channel Partner Program, including services and collateral requirements through to platform delivery, ensuring brand consistency across all touch-points. - Design a 1600 pp User Manual for the mobile airfield lighting systems for the German Airforce.

City Of Brisbane, Queensland, Australia

I was invited to lead the Hubspot redevelopment of the Redeye website - the first in a comprehensive program to unify Redeye’s global brand presence. An integral part of this was the development of the Redeye brand and visual language. Collaborating with teams in Australia and the USA, I created and implemented a new visual language, built and maintained 2 websites, all print and digital collateral, video presentations, environmental graphics and events.

Brisbane City, Queensland, Australia

— Scope and architect the waste collection management software training platform. — Document functional requirements. — Develop taxonomies, Information Architecture and UI wireframes for the platform and internal developers.

Brisbane, Queensland, Australia

I was responsible for maintaining corporate and product brand standards, their continued development, implementation and management globally. This included traditional marketing collateral, illustrations, product branding, environmental graphics and trade shows, image retouching, digital assets, 3D visualisations, animations, video editing, training manuals, data sheets, charger branded vinyl production and the bespoke requirements of our clients. Accomplishments- Managed and implemented the graphic and branding requirements of the Marketing, Product Development, Engineering, Training, Sales and Corporate Services divisions internationally; - Design and coordinate the production of trade show stands (3) and large format environmental graphic systems in Australia, Europe, Japan and the US;- Unify the look and feel of product brochures, training manuals, data sheets, PPT slides and illustrations, through the development of templates and design system;- Develop and refine production systems (JIRA, CS templates and resources) to improve the efficiency of custom vinyl charger artwork creation and their production;- Actively supervise and guide the development of the Junior designer;Develop partnership branding suite for Tritium’s sales partners, resellers and distributors;- Work directly with local and international clients (Shell, Gilbarco, Audi, ionity and Circle K) in the development of bespoke graphic solutions to specific user/system requirements, branding and regional standards;- Participate in multi-divisional product development reviews; - Champion and formalise a Tritium Design Language and Brand Standards with product development and the broader organisation;- Produce photo-realistic 3D visualisations and animations of new and existing products for print, screen and 1:1 reproduction;- Design Human Machine Interface (membrane-switch) graphics for new chargers;- Advocate and extend the reach of graphic design and design thinking in the organisation;

• Collateral design for national infrastructure projects/tenders/community consultation ie. Parramatta Light Rail with Struber; • Proofing of training literature for LearnSolidWorks in the Netherlands; • Collateral design for Souths Leagues Club, West End.

Ipswich, Queensland

The design of collateral to support the councils operational and cultural development initiativesAccomplishments- The design and make ready of Dec. – Jan. Environmental Matters Magazine- Create the look and feel and design for a 64pp. Workforce Planning and Assessment Report- Design 30 interactive PDF forms for both internal and external business functions, including a library of modular elements to assist in the design of new forms and the functional transition to online forms

Brisbane, Australia

Design the visual identity and supporting collateral for the 2018 Brisbane Mental Health Expo.Accomplishments- Manage the needs of 3 government and community organisations- Successfully uphold strict version control procedures across 9 iterations.- Develop the over arching visual identity for the '18 and future expos: “Head, Heart and Health” - Design promotional flyers, website, email and Facebook branded graphics

Brisbane, Australia

Packaging design and visual language development for Movus FitMachine Accomplishments- Research and develop a detailed understanding of the product and its users, target industries and applications; the technologies and the engagement/sales cycle- Storyboard and design the overarching user experience, and look–and–feel of the product packaging, using established iconography with the inclusion of mandatory safety compliance.

Brisbane

Mini Movers are short distance removal company, offices in Brisbane, Sydney, Adelaide and Manilla. Accomplishments- Develop an overarching brand and creative strategy.- Research and formulated business case for low-power and low-cost mobile Bluetooth Proximity Beacons for realtime opt-in product and services marketing via customised landing pages.- Manage design, web development, SEO, SMO and complimentary marketing services based in Manila.

Yatala, Brisbane, Queensland.

P.R. Floors is a wholesaler distributor of the European floor, wall and furniture coverings. The organisation also distributes a wide range of professional flooring accessories and specialised marine products.ResponsibilitiesI was accountable for the strategic planning, design and production management of national campaigns for B2B and/or B2C channels. Some examples include range brochures, sample books; POS and environmental graphics; multimedia presentations, product photography, large format graphics and trade shows stands; interface design, content and asset management. Accomplishments- Facilitate stakeholders workshops with sales and management to identify the product characteristics, its positioning, market/consumer drivers, retailers and customer profiles; B2B and/or B2C strategies, identifying touch-points, production timelines and collateral requirements; - Collaborating with local and international suppliers in Europe and Asia, I coordinated the acquisition of pre-production sampling books, POS stands etc, to indent periods 12 week prior to release;- In-house photography of sampling, accessories and installations for web, print and environmental applications; - Effectively manage the visual identity of both PR Floors and international suppliers across all collateral; - Design and produce hand made proof-of-concept sample books, POS stand samples;- The creation and management of B2B portals, PR Floors websites, compliance testing and technical specifications for government and regulatory compliance; and - The planning and management of sampling from Europe and Asia to strict timelines and interdependencies.

Brisbane, Australia

The international not-for-profit organisation dedicated to saving the Koala and it's habitat. ResponsibilitiesThe redesign their AKF brand mark, creating new brand guidelines, creative strategy, visual identity, style guide, and a suite of operational and promotional collateral. Accomplishments- Research the historical and cultural significance of the AKF; - Organise key stakeholder interviews and gain insights from AKF Facebook members; - The redesign of the existing brand mark and development of additional typographic combinations for greater diversity; - Create the design system comprising of master artworks and templates for print, web and social applications. This was complimented with a range of merchandising in the form of T-Shirts, stickers, retail packaging and co-branded products; and - Presentation of the new visual identity, the brand and creative strategies to the AKF board, which was greeted unanimous approval.

Brisbane, Australia

Hansen Bailey are environmental consultants to the resources sector in Australia and SE Asia. ResponsibilitiesThe design and production management of Environmental Impact Statements (EIS), newsletters, community consultation collateral and web content management. Accomplishments- The visual identity, design and production management of five 4,000-12,000 page EIS's and their associated digital and interactive content for the Brisbane and Singleton offices;- The rigorous planning and production management (in many cases to the hour) of internal and external content providers, printers, custom box and folders makers;- The creation and sourcing of specialised engineering and GIS diagrams; - The design and implementation of a real-time production management system. Based on the thickness and the number of pages/dividers in each section, their overall width was compared to the min and max capacity of 5 binding combs, rolling up or down a size, the final size of the folders and boxes can be calculated to the mm. The excel file also calculates the amount and cost of paper and print consumables for in-house printing.

Brisbane, Australia

Responsibilities: Design and marketing services for local and international clients. Accomplishments:• Branding, corporate identity and user interface design - Alac Executive Recruitment in Dubai; • DM catalogues—“Go Electrical”, “Terry White Chemists” and POS for “Charmed by” promotion;• Visual Identity development—“The Rochedale Estate” for FKP; • Visual Identity/collateral design and way finding systems—Bargara Beach Recreational Park; • Ongoing advertising and collateral development—Crowne Plaza Hotel Pelican Waters; • Product Design— a high volume pneumatically controlled tomato punnet dispensing machine • Brand, Visual Identity and Website evaluation; corporate identity development—Dimond Architects;• Visual identity, image guidelines and brochures—Vital Signs Nursing Agency;

Brisbane, Australia

Provide local and international undergraduate design and post graduate students with an introduction to the design, its process and thinking as it applies to print, web, product and packaging design through using Adobe Creative Suite and Sketch Up. The curriculum also includes aspects of marketing, brand development and sustainability.

Sunshine Coast, Queensland

ResponsibilitiesProvide the company and its 7 divisions with design services and thought leadership in the Marketing, Creative Strategy and Design Thinking in the development and execution of multidisciplinary design and visualisation services. Working across and within the business divisions, I was tasked broadening the scope and sophistication of the Reed brand, its visual identity and the functional diversity. Manage and oversee the work of one in house designer, external contractors and suppliers. Accomplishments- The redesign and implementation of Reed Construction Queensland visual identity and implementation ensuring a cohesive and scalable brand experience; - The identity, interior, audiovisual and exhibition design for the “Metro”, BigTop Redevelopment Community Information Centre;- Design and direct a 2 min. fly-through to support the sale of the $5.7M Riva Penthouse;- Rebrand four hotel developments, design way-finding, operational, marketing and advertising collateral;- The redesign and implementation of the Reed visual identity and all collateral including web assets; - Ongoing design of a comprehensive suite of sales and promotional collateral for retail and wholesale sales, including Product Disclosure Statements, Annual Reports, presentations and trade shows; - Design and manage five CMS driven corporate, divisional and property websites, including: leading requirements gathering and User Experience workshops, Information Architecture and User Interface Design;- The design and production of large format printed murals and display centres for Sales and Shopping Centre Developments, exhibitions and environmental graphics; - Implement new visual identities for Ramada Hotel and Crowne Plaza; - The unification and consolidation of the REED visual identity across all collateral and media; and - Introduce and maintain system for workflow management and version control across the studio.

A medium sized agency servicing the Retail, Finance, Banking and Property Development sectors. Clients include Commonwealth Bank, ComSec, Colonial, Valad Property Group, Joyce Mayne and Dick Smith.Responsibilities:Design and produce collateral for the Banking and Property Development. Accomplishments:• The visual identity for Commonwealth Bank Eucalyptus Hardwood and Sawlog Plantations investment products, including Product Disclosure Statements, websites, brochures and operational collateral; • Design sales collateral for the West Link Business Park for the Valad Property Group; • Redesign the full suite of product fact sheets for Colonial Mutual investments.

Sydney, Australia

RØDE Microphones is Australia’s only professional microphone R&D and manufacturing organisation.Responsibilities:The design and production of all RØDE marketing and communications in Australia, Europe, USA, South America, Japan and SE Asia. Liaising with internal stakeholder and international distributors, The strategy, design and production of B2B and B2C campaigns and multilingual collateral to support regional sales and marketing. This included the RØDE visual identity, design and production management of all sales and marketing collateral; product photography—both direction and shooting; product and packaging design, technical illustrations, instruction manuals and specification documents; POS, large format environmental graphics; international trade shows, interactive CD, DVD and Kiosk based tools for international sales promotion and product training; website information architecture, interface design for consumer and distributor side web resources.Accomplishments:• The unification of the RØDE visual identity and graphic standards across all media;• Design new product packaging to ensure a more consistent brand experience whilst aiding product recognition, selection and overall visual appeal;• The design and management of 11 international exhibitions;• The design, development and production management of an international dealer and user training program utilising CD's and web integration;• The UX design and production management of the RØDE web site and online sales and training site with a focus on future functional, content and multi-lingual expansion for the management of RØDE’s 50 international distributors and their 1300 regional dealers;• The successful introduction of a range of training and sales promotional tools using pier endorsement, interactive kiosks and user groups/communities;• The standardisation of all technical graphics used to communicate product performance;• The design and layout of a 48-page full line product brochure.

Sydney, Australia

Responsibilities:Freelance and contract design and marketing services for local and international clients. Provide design, branding, research and competitive analysis, lead workshops, ideate and document creative and design strategies.Accomplishments:• Corporate identity and collateral development - Helisurveys Pty Ltd and HeliFun Pty Ltd;• Branding and usability assessment for the ‘02 HCF Medical Benefits web site - Sententia; • Lead creative strategy workshops, corporate identity, collateral and advertising - Smart Market; • Competitive analysis and consulting, collateral and web redesign - Wildframe Tours;• Visual identity, 100 p.p. DL directory, copywriting, print management, marketing and operational collateral design, POS displays and packaging, posters, tabloid advertising - Home Saver Card; • Creative/web strategy workshops for Parnell Laboratories, Veterinary Pharmaceuticals - Netseek.

Sydney, Australia

ResponsibilitiesRepresent Spike creative to new and existing clients. Provide leadership in the ideation and development of multichannel creative strategies, design budgets and proposals for new projects/clients. Creatively direct, mentor and manage multidisciplinary design staff. Lead and direct design teams in the development of branding and visual identity projects. Conceptualise and/or oversee the development of campaign components for execution both on and off-line. Established User Experience Design services (IA, Interaction Usability etc.) and its integration. Storyboards for video and multimedia presentations. A member of senior management, responsible for furthering the efficiencies and capabilities of the design services. Accomplishments• Acquisition and retention of: Toyota Australia, New Zealand and Japan, Lexus; Australia, Southcorp Wines, Mars Confectionaries, Electrolux/Email Appliances, NEC and Lexmark; • Strategise, pitch and acquire offshore accounts for MARS and HSBC; • Creatively direct 11 internationally awarded sites;• Develop strategy and direct the launch of the Lexus LS430 the Sydney Motor Show; • CD Southcorp Wine sites for Devils Lair, Lindemans, Rosemount Estates 100 year Para Port; • Email/Electrolux sub-brand sites for Simpson, Kelvinator and Westinghouse; • Direct the re-shooting of their entire Email/Electrolux product line for on and off-line use; • NEC launch Event - theme and layout design, MM direction, CD-ROM, video, collateral & advertising - $1.2 M sold on first day and over $30 M within 2 month of launch event;• Lexmark Launch Event - branding, theme, online survey, event collateral and video presentations for 3 Australian events - adapted for the NZ, HK and Singapore markets;• Creative and design strategy for Telstra Business Customer - won $360,000 contract;• Panasonic Japan – design, direct and present mobile handset concepts;• Inspire, mentor, direct and manage 30 multidisciplinary design staff.

Sydney, Australia

Michels Warren is a full-service Public Relations consultancy based in Sydney and Adelaide. The studio composed of three full-time designers and freelance staff at times of high demand. Responsibilities:In my role as art director and senior manager, I was responsible for client liaison, briefing, proposal and conceptual development, creative and art direction, project planning and management. The role also required quality and procedure development, supplier liaison and general administration. As a member of the executive management team, I contributed to strategic business planning and management.Accomplishments:• Australian Quarantine & Inspection Services - National Quarantine Week campaign, posters, tabloid press advertising, schools program material, brochures, apparel, banners, give-ways and events;• Schein Bayer Pharmaceutical Web site—strategy, information architecture and user interface design;• Institute of Chartered Accountants - print and CD-based training materials;• Kellogg’s - branding and collateral development for National Nutrition Conference;• Delta Electricity - brochures, corporate promotional material and tabloid advertising;• P&O Ports Vehicles division—photographic direction, corporate brochures, press advertising.

Bachelor Of Design, Industrial/Product Design

Activities and Societies: Micro-Hydro Development Program

Associate Diploma Of Applied Science – Cad, Computer Aided Design

Diploma Of Information Technology, Information Technology

Photographic Techniques 1 & 2, Commercial Photography

Mechanical Engineering Certificate, Mechanical Engineering - Mechanical Design Draftsperson