With over 17 years of experience in marketing at SAP, I am a passionate and innovative leader in the field of customer experience (CX). As the Marketing Director at SAP Customer Experience, I oversee the digital global marketing programs that drive awareness, demand, and loyalty for SAP's CX solutions. I work with a diverse and talented team of marketers, designers, and analysts to create and execute effective campaigns that showcase the value and differentiation of SAP's Intelligent CX portfolio. My core competencies are CX & CRM, content and marketing strategy, innovating with colleagues and partners to improve marketing campaign results, creating great customer experiences, using generative AI, and cross-functional collaboration. I am committed to delivering excellence, innovation, and value to SAP and its customers, and I am always eager to learn new skills and explore new opportunities.