Martin Tonks Email and Phone Number

As a dynamic digital strategist, I fuse a diverse skill set and extensive experience, all dedicated to harnessing the strategic and technical power of data, business insights, and digital content. My mission? To unlock a competitive edge through innovative internal systems, mobile apps, websites, and cutting-edge digital marketing.At the helm of projects, I envision what's essential and achievable, serving as the vital link between stakeholders and the teams behind creative development, coding, data acquisition, and production. My role is to weave the project's overarching vision and emotion, harmonising all stakeholders to breathe life into that vision, while meticulously managing project parameters of: deliverables, time, and budget.My proven approach spans across diverse channels, both online and offline. Many of the digital initiatives I've spearheaded have begun with the identification and seamless integration of disparate data sources into a commercially effective data schema. Building on this comprehensive foundation, I've orchestrated the design and deployment of cross-functional reporting and dashboards, mobile apps, e-commerce platforms, impactful digital marketing campaigns, and captivating websites.BACKGROUNDMy journey in the digital landscape began with eight impactful years at CitiBank in London. During this time, I played a pivotal role in launching cutting-edge UK equity and FX trading systems, extending their reach across Europe and Asia.Following this, I transitioned to a dynamic role at an IBM-funded software start-up company, where I spearheaded the development of bespoke Intelligent Office Systems. These systems were a fusion of wide data integration, dynamic data visualisation, all in real-time, providing crucial business insights at the highest level.In 1997, I ventured into the realm of entrepreneurship, founding my own internet company, later successfully selling it to a US based company.Since then, my career has remained firmly rooted in my core digital expertise while evolving to encompass broader brand strategy and creative development. The digital landscape has become an integral component of a client's strategic marketing mix, and I've thrived in delivering digital solutions and brand strategies for the past fifteen years. My expertise has spanned diverse sectors, including super yachts and marinas (Sunseeker / Camper Nicholson), luxury property development companies, exclusive rental villas (Eden Rock Villa Rentals), and world-class hotels (The Dorchester Collection and Oetker Collection, among others).