Project Manager Marketing
CurrentSocial Media Manager - Responsible for strategy, implementation and follow-up of organic campaigns in Porsche Sweden's social media channels in collaboration with creative agencies. Supporting dealer network with guidelines and campaign implementation.Digital Marketing - Website maintenance, analyzing direct, organic and paid website data to gain valuable insights for SEM and SEO. Working together with digital agency to structure data collection in effectively in compliance with GDPR.After Sales Marketing - Creation and implementation of yearly marketing plan for all areas of the after sales business. Projects: Porsche Plus - 35pg brochure with Porsche's after sales offerings, articles and advertising, distributed to 35.000+ customers. Porsche Expo - Planning, coordination and follow up of merchandise sales during Porsche Carrera Cup Scandinavia. Dealer Websites - Creation and implementation of a new standard for the after sales section on all dealer websites resulting in a more consistent online customer experience.Events - Planning, coordination and execution of customer events. Supporting Event Manager in all central events. Projects: Sportscar Together Day - Inviting all Porsche customers to all Porsche Carrera Cup races in Sweden to watch motorsport and sportscars together. The event attracts thousands of Porsches and visitors every season, making it a fantastic exhibit of sportscars and a great platform for customers to meet and further enhance the Porsche culture/community. Porsche Club Sweden Festival - Responsible for planning and coordination of branding during the yearly Porsche Club Festival attracting hundreds of Porsche customers every year.Dealer Marketing - Supporting Porsche's dealer network with campaigns, CI and guidelines.Campaign Management - Supporting the Markering Manager in all product launches to ensure awareness through PR, SoMe, media, events, digital and dealerships.