• Led establishment of business model for Open API digital platform• Secured development partnerships for digital platform build• Identified fintech participants for digital ecosystem and negotiated agreements• Drove new initiatives as product manager of digital platform• Established multiple CUSO partnerships to generate alternative revenue streams

• Successfully oversaw and expanded influence of Center of Digital Excellence• Researched and discovered new fintech partners and negotiated new partnership agreements• Led optimization efforts of digital enterprise, resulting in the enhancement of various business processes• Drove new initiatives as product manager of digital banking and cards/payments, two major product teams

Marketing expert with over 20 years of experience driving results for consumer-facing organizations.Demonstrated expertise and delivered results in the following areas:Customer Loyalty ProgramsTargeted MarketingEmail MarketingMobile SMS/MMS MarketingWebsite OptimizationE-CommerceGuerrilla MarketingCurrently working primarily with small businesses and organizations.

• Led marketing, visual merchandising and interactive media departments for 48-store retail chain• Hired, trained, developed, coached and retained 10-person professional team• Successfully managed marketing and visual merchandising budget of $1.2M plus• Created, implemented and marketed company-wide customer loyalty program• Developed tracking and reporting system to accurately evaluate ROI of various marketing initiatives• Directed consumer and market research efforts for entire company• Established site selection model and analytics to assist real estate team with new store site decisions• Led and directed development of new company logo and rebranding strategy• Directed customer identification and segmentation methodology, and guided direct marketing efforts• Built and grew new text message program and membership base

• Led store operations for 78 company-owned stores and 112 licensed and franchised locations, including in-store operations, training, product development, merchandising, purchasing and distribution• Successfully managed revenue and expense budget for all company-owned stores, approximately $35 million in annual sales• Led team that achieved comp store sales increase over prior year in spite of challenging economic conditions• Led training team’s development of Service to a T, President’s Award for Service and Barista Championship programs• Negotiated key supply and pricing agreements for dairy, cups, chocolate, and other categories, resulting in component cost savings of 10-35%• Launched new pastry, sandwich/salad and hot food programs, resulting in a 15% increase in annual food sales• Member of executive team responsible for first operational profit in 16-year history of company• Modified marketing strategy to focus on new media, loyalty and grass roots, resulting in a 65% reduction in marketing expenses• Developed analytics scorecard for all marketing promotions and initiatives, and used metrics to increase performance of successful promotions and eliminate unsuccessful programs• Hired and developed Tully’s Card outside sales team, resulting in a 461% sales increase in first year• Created new Tully’s Card loyalty program, resulting in a 54% revenue increase in first year.

• Established and led new department responsible for market research, customer segmentation and analytics, web development, email marketing and database marketing• Grew customer and prospect database from <100,000 to 275,000+ people in two years, and established robust segmentation strategy to effective market to database• Developed market research program to identify potential sponsorship categories and targets for sponsorship sales department• Set Sonics’ all-time online ticket sales record during 2005-06 season, a 94% increase over prior year• Generated the equivalent of two account representatives in sales in first year of email marketing program• Responsible for up to $25 million in annual ticket revenue• Led and developed team of up to 25 people, including sales managers, account executives, inside sales reps and operations coordinators• Grew annual new ticket revenue from $2.3 million to $6.5 million in four years