Martina Bryce Email & Phone Number

• Developed an advertising campaign for the course, Principles of Advertising, for E & J Gallo’s Barefoot Wines to improve brand awareness and generate brand excitement amongst Gen Z and Millennial’s. • Collaborated with 3 other team members to create a presentation along with an essay to present to two of E & J Gallo’s executives, whom were pleased with the out of the box ideas and excellent depth of research to support ideas.• Generated a marketing strategy for the course, Retail Management, for Carmela Coffee Company with the goal to ultimately increase their compound annual growth rate (CAGR) by 15% over the next 5 years. • Showcased presentation and essay alongside 3 team members to Rainier Abreu, Co-Founder of Carmela Coffee Company and were complimented on our team’s competitor and industry knowledge, as well as great presentation skills.

• Designed, published, and monitored social media posts such as in-feed posts, stories, hashtags, and Instagram Reels to grow brand awareness and increase brand exposure on Instagram and Facebook. • Used tools such as Planoly, Later.com, and Canva to continuously update 3 client social calendars and content on a weekly basis to help keep clients organized.• Created marketing collateral for 16 client locations to promote upcoming events, relevant national holidays, brief biographies, fun facts, and information on the brewer/winemaker.

• Collaborated on overall marketing strategy for product, tempered glass food containers, across all social media platforms such as Instagram, Facebook, and TikTok.• Created content including Instagram posts, Instagram Reels, TikTok’s, and digital flyers for brand partnerships and collaborations to promote product lines.• Assisted CEO Melissa Martin in content creating for an Earth Day giveaway, which included 8 brand collaborations to increase brand following and product awareness.