Martina Dove Phd work email
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Martina Dove Phd personal email
I am a passionate, strategic researcher, who is highly comfortable (and even energized) working within complex, technical and SaaS B2B environments, navigating ambiguity, adapting to unique challenges, and managing risks. My background in psychology, with a specific focus on persuasion, judgments and cognitive processes, greatly helps me understand human motivations. I have extensive experience with both, tactical and highly strategic research, and a proven track record of successfully working with multi-disciplinary teams and managing communication with complex and lucrative customers and making product recommendations backed by research. My superpower is ramping up quickly and getting meaningful insights out of any (even unstructured) data. I also have a specific expertise in social engineering, persuasion and individual characteristics implicated in susceptibility to scams and am passionate about fighting fraud by teaching people how to spot scammers’ cunning techniques. I also have a book on this topic. TOOLS AND PERSONAS Extensive knowledge of Dev, DevOps, Ops, Cybersecurity and Analyst personas Some knowledge on telecommunications experts, HR personnel and food consumers Extensive experience in the following areas ⦁ Observability / infrastructure monitoring ⦁ Cyber security and compliance ⦁ Analytics ⦁ AI and generative AI (Copilot, Glean, AiSera, Microsoft Cognitive Services) RESEARCH SKILLS ⦁ interviews, focus groups, concept tests, UX audits and evaluations⦁ various types of text analysis (thematic analysis, discursive psychology etc.)⦁ diary studies⦁ survey design & analysis ⦁ scale construction & validation ⦁ competitor analysis and industry literature reviews ⦁ UX metrics and benchmarking⦁ tree tests, card sorts, A/B and preference testing⦁ contextual inquiry & ethnography ⦁ flow models & user journeys ⦁ user models, user scenarios, company structure mapping and personas ⦁ low-fi wireframes & prototypes⦁ familiar with RITE, scrum, agile & lean methodologies⦁ product strategy, design thinking and value propositions⦁ experience collaborating with multi-disciplinary teams and presenting to business leadership
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Strategic AdvisorRangersaiKirkland, Wa, Us
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Product Research And Behavioral Science LeadCharm SecurityKirkland, Wa, Us -
Senior Ux ResearcherBlink Ux Aug 2024 - Nov 2024Seattle, Washington, Us• Led multiple research activities, such as surveys, interviews and focus groups, expert reviews and UX audits during the pilot of digital assistant integration within T-Mobile CRM and internal PeopleOps systems, reporting to diverse stakeholders • Helped guide design decisions during redesign and unification of multiple CRMs, by testing the understanding of labels and icons, conducting an analysis of industry design patterns and conducting concept and usability tests on the final designs, leading to more streamlined designs and incorporation of additional digital accessibility elements into the existing design system -
Senior Ux Researcher -Uxr3 (Contract Through Allegis Group)Microsoft Mar 2024 - Aug 2024Redmond, Washington, Us• Conducted UX audit of Viva Insights Analyst Workbench, resulting in multiple bug fixes and design decisions to improve consistency and usability.• Gathered and mapped customer insights for Copilot dashboard, through conversations with enterprise customers and internal subject matter experts, in order to inform design and product decisions for various features.• Led a program of research around Skills in Viva feature, providing the product team with usability and strategic insights and use cases, which were leveraged for validating future investments areas. -
Senior User Experience ResearcherNew Relic, Inc. Feb 2022 - Mar 2024San Francisco, Ca, Us• Drove various foundational research, such as concept testing and competitive analyses that contributed to monetization strategy for a new way of product pricing (New Relic Compute) and targeting lucrative market segments.• Contributed to a successful redesign of Infrastructure monitoring (customer satisfaction rating 6/7) by delivering a series of strategic and evaluative research studies to support designers, PMs and engineers• Managed a programme of research with internal stakeholders and multi-million dollars customers, toidentify problems around a security protocol, leading to robust improvement and customer trust building strategies for the future. • Outlined the UX metrics collection & benchmarking strategy, for various features and performed audits of documentation leading to 25% increase in clickthrough rate from documentation to product.• Improved onboarding KPIs by 20% by interviewing customers and conducting thematic analysis on various customer feedback (e.g., in product, survey). -
Senior User Experience ResearcherTripwire Mar 2021 - Feb 2022Portland, Oregon, Us• Improved UX KPIs by conducting comprehensive heuristic evaluation and cognitive walkthrough of the configuration manager, identifying 50+ key areas for improvement, which, once implemented, led to improved UX metrics• Shaped product roadmap by delivering a robust strategy around container/K8s security, by identifying needs, risks, opportunities and benefits, through series of studies with existing and potential customers• Designed best practices for customer feedback requests, increasing response rate and trust when asking customers for feedback• Helped shape marketing and sales strategy by conducting extensive research into buyer's journey, identifying types of buyers, mental models around buying decisions, stages, needs and pain points that are part of shopping for security solutions• Coached junior members of the team, delegating and overseeing tasks • Created resources and guidelines for design and engineering teams, to bridge gaps in resources, (e.g., best practices for UX writing etc.), and created a method for effective testing of product documentation • Wrote several articles for Tripwire's State of Security blog Disclosure: This job started as a contract with Edgelink and transitioned to a permanent position. -
User Experience Researcher (Contracts Through Robert Half And Prime8)Microsoft Jan 2020 - Mar 2021Redmond, Washington, Us• Decreased time on task by 65%, for key scenarios across developer documentation for AI Speech Services through tree testing in collaboration with the Speech team • Enabled multi-disciplinary teams to conduct their own research by developing a UX Research Coaching process, creating teaching materials, providing training and overseeing planning and execution of 15+ projects• Shaped site content and information architecture for various Azure Cognitive Services, through multi- method research (see one of the projects here)• Conducted usability studies in collaboration with PMs and content developers, leading to 10+ bug fixes and changes to AI Speech Service• Managed several research projects focused on ethics and harms in AI and tech, privacy and consent and shaped various site content through multi method research
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Product Ux ResearcherTransparent Path Aug 2019 - Dec 2019Seattle, Washington, Us• Worked closely with designers and clients, delivering a design concept for a consumer app offering food consumer transparency, designing and leading B2C research to support design needs and outline the parameters for the app’s algorithm• Identified potential risks to marketing strategy, and outlined solutions to avoid them and increase trust in brand• Contributed to company white paper and published a journal article Designed a roadmap for future research with B2B customers -
Doctoral Researcher And Fraud AdvisorUniversity Of Portsmouth Feb 2012 - Jun 2018Portsmouth, Hampshire, Gb• Designed a programme of research, including expert reviews, interviews, large scale surveys and focus groups, leading to a development of a psychometric measure for assessing fraud vulnerabilities • Spoke at various fraud and cybercrime related conferences and engagements • As a part of advisory team, collaborated with and advised UK governmental body responsible for fraud prevention and protection of the elderly • Collaborated with City of London Police to create various fraud prevention measures and resources -
Managing DirectorMagellan (Woodford) Property Management Company Ltd. Sep 2013 - Mar 2017• Implemented operational protocols• Organized and managed 50+ small to large building projects• Negotiated lease contracts, increasing company profits • Prepared detailed reports and newsletters for shareholders
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Associate Research FellowBirkbeck, University Of London Jan 2010 - Dec 2010London, Central London, Gb• Managed a programme of research, diving into various longitudinal studies to look for psychological inferences, in order to scope future research plans • Conducted regular literature reviews and prepared reports and summaries for key stakeholders and collaborators (this project spanned several universities) -
Product User Experience Research InternSkype Sep 2009 - Dec 2009Redmond, Wa, Us• Performed usability studies on desktop and mobile, in collaboration with designers• Designed discovery research study across user cohorts and conducted an analysis of the competitive landscape, to inform a product roadmap
Martina Dove Phd Skills
Martina Dove Phd Education Details
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General AssemblyProduct Management -
General AssemblyUx Research
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University Of PortsmouthPsychology
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The Open UniversityPsychological Research Methods
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The Open UniversitySocial Science And Psychology
Frequently Asked Questions about Martina Dove Phd
What company does Martina Dove Phd work for?
Martina Dove Phd works for Rangersai
What is Martina Dove Phd's role at the current company?
Martina Dove Phd's current role is Strategic Advisor.
What is Martina Dove Phd's email address?
Martina Dove Phd's email address is ma****@****l.co.uk
What schools did Martina Dove Phd attend?
Martina Dove Phd attended General Assembly, General Assembly, University Of Portsmouth, The Open University, The Open University.
What are some of Martina Dove Phd's interests?
Martina Dove Phd has interest in Psychology Fraud Scams, Psychology.
What skills is Martina Dove Phd known for?
Martina Dove Phd has skills like Research, Survey Design, Psychology, Social Sciences, Quantitative Research, Analysis, Data Analysis, Research Design, Qualitative Research, Anthropology, Usability Testing, Academic Writing.
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