Martina Kandera Email & Phone Number

Bratislava, Slovakia

Bonn, North Rhine-Westphalia, Germany

Leading the definition and execution of DT's channel strategy across Europe, driving measurable commercial impact in revenue, cost savings, and customer satisfaction. Developed and implemented a unified vision for channel strategy, emphasizing the transition to digital channels in collaboration with local NatCo teams. Led the Group "winner's circle" initiative, a group-wide sales competition platform resulting in increased motivation and performance.Defined common scope, targets, and action plans for Device Circularity, contributing to DT's ESG strategy.Successfully led the OneCC project, implementing Next-Gen Contact Centers across the EU, enhancing customer service capabilities.Co-created and launched the EU Channel strategy, establishing effective reporting and steering processes. Streamlined digital initiatives prioritization, translating vision into actionable outcomes.• Developed advanced skills in strategic planning and execution on a multinational scale.• Gained expertise in stakeholder management and cross-functional collaboration.• Enhanced knowledge of emerging technologies and their application in channel strategies.

Championed end-to-end management of VSE/SME segments, orchestrating strategic initiatives to drive revenue uplift and margin expansion. Led cross-functional teams in proposition development, target setting, and incentive design, fostering sustainable growth and superior customer experiences.Achieved 2% margin growth in the VSE segment and stabilized the SME segment during the Corona crisis, demonstrating resilience and adaptability.Implemented effective incentive schemes and G2M strategies, resulting in increased sales performance and customer satisfaction.• Gained knowledge in segment marketing, pricing, base management, proposition creation, G2M activities and brand positioning through SOHO segment and overseeing the same initiatives in B2C.• Developed strong leadership and team management skills by leading team of 150 people in a challenging business environment.

Directed channel strategy, customer value management, and BI reporting units, revolutionizing sales channels and enhancing customer value propositions covering two federal units – CZ/SK. Spearheaded the development of innovative tools such as the common front-end tool (DUMO) to elevate frontline performance and operational efficiency.Successfully implemented long-term channel strategies, leading to improved sales channel effectiveness and market penetration.Delivered a new common front-end tool (DUMO) for frontlines, significantly improving performance and efficiency• Gained business experience in two completely different markets following different commercial strategies.• Improved leadership skills by managing two national teams up to 100 employees with different level of expertise.

Led the groundbreaking Green4Shops transformation project, redefining franchise shop operations and bolstering profitability. Successfully established a high-performing franchise network, driving substantial retail value growth.Achieved a 25% YoY growth in retail value through the establishment of a new franchise network, demonstrating project management expertise and innovation.Implemented new operational models for franchise shops, leading to improved profitability and performance.• Developed project management skills, including planning, execution, and evaluation.• Gained experience in change management and stakeholder engagement

Orchestrated internal and external retail teams to surpass sales targets, emphasizing recruitment, coaching, and performance management. Consistently exceeded sales objectives through effective leadership and strategic execution.Exceeded sales targets consistently, demonstrating strong leadership and team motivation skills.Implemented effective sales strategies and training programs, leading to improved sales team performance and customer satisfaction.• Developed strong interpersonal and communication skills in managing diverse teams.• Enhanced expertise in sales strategy development and execution.

Contributed to the Storanomics project, driving retail transformation initiatives to enhance shop performance. Implemented innovative remuneration schemes, coaching programs, and training protocols.Contributed to the successful implementation of the Storanomics project, increasing retail shop performance by 20% through innovative transformation initiatives.Implemented new remuneration schemes and training programs, leading to improved employee performance and motivation.• Gained experience in change management and organizational transformation.• Enhanced skills in employee training and development

Oversaw internal and external retail shops, optimizing sales performance through strategic planning and performance initiatives.Optimized sales performance in internal and external retail shops through effective leadership and performance growth initiatives.Implemented short-term strategies based on shop needs, leading to improved sales results and profitability• Developed strong leadership and decision-making skills in a dynamic retail environment.• Gained experience in performance management and optimization.

Managed retail shop operations, focusing on sales targets and product launches in a dynamic market environment after fix and mobile merge.Successfully managed retail shop operations, achieving targets and driving sales growth.Led the launch of new products, including mobile services and Magio TV, driving customer acquisition and revenue growth.• Developed foundational management and sales skills in a retail setting.• Gained experience in product launches, change management and customer service operation.