Martina Maffezzini Email & Phone Number

Oakland, California, US

Oakland, California, US

Oakland, California, US

Brentwood, Tennessee, US

• Analyzing Google ads to ensure high quality of all the ads shown on the search engine, through specific criteria;the analysis will improve the AI and set best practices for companies’ SEM strategies
• Conducting language assessments as part as the recruiting process

Chicago, IL, US

• The AMA's vision is to be the leading professional marketing organization in the Bay Area, with the mission to create a community of Bay Area marketers with new ideas, who think forward, to help them grow in their.
• Created digital marketing dashboards using data from Google Analytics; responsible for data pulling, processing, and data visualization
• Evaluated digital performance data and created strategic recommendations to improve campaign performance; results were presented to marketing team members bi-weekly for alignment
• Developed measurement plans and tracked KPIs; updated measurement plans according to evolving strategic goals
• Created channel specific deep dive analyses to parse out trends specific to individual channels for optimization

San Francisco, California, US

• Conducted competitive analysis to define Wovenmedia’s channel strategy and positioning; recommended Instagram as an incremental opportunity
• Conducted SEO audit and identified whitespace for keywords amongst competition; specifically identified keywords with high search volume and low immediate competition
• Relaunched company’s SEM campaign; expanded keyword penetration and optimized strategy, resulting in 50% improved CTR

Amsterdam, Noord-Holland, NL

• Creating new customer target for theater’s shows and acquired new customers through direct marketing, resulting in over 300 sales
• Highlighted value-add opportunities for customers to meet show’s cast members, increasing the value of the theater’s ticket and experience
• Created and maintained pipeline of leads for calendar of upcoming shows

• Designed multivariate testing for email subject lines, which resulted in an average open rate between 20-25%
• Responsible for email marketing for the organization, set-up, and managed a Mailchimp account. Designed a template for the ongoing newsletter.
• Created a database of potential B2B customers, and contacted them directly

San Francisco, CA, US

• Launched an NPS survey for the company, responsible for studying the results and making strategic recommendations for improvement.
• Created customer profiles based on the results of the NPS study, which gave a deeper understanding of audience loyalty and the effect of venue location on customer perception
• Collaborated with the management team to develop a focus group study and an updated marketing plan.
• Led a project to optimize business processes company-wide, specifically to improve the flow of marketing information throughout the company.
• Responsible for creating a competitive landscape and SWOT report for the company

search for possible targets, creation of promotional newsletters, presentation of the planning for the following year with particular reference to the offer designed for schools

assistance to restorers under construction and active surveillance during the "Arts and Food" exhibition

Master Of Business Administration - Mba

Digital Marketing

Master Degree, Entertainment Management

Bachelor Degree, Cultural Industries Management