Lyreco Central Europe represents a combination of international and local know-how. Our distribution center and main office are based in Pezinok, Slovakia from where we serve our clients in Austria, Czechia, Hungary and Slovakia.

Exponea is Customer Data Platform that combines customer analytics with omni-channel campaign execution, turns insights into actionable campaigns, providing improved customer experience and increasing customer retention/revenue.- Responsible for establishing the marketing function at Exponea from early days of company- Integration of quarterly plans for all activities, including: Global website, Social Media & Blog, Digital & Email Marketing, Conferences, Digital events/webinars, Client testimonial videos- Overseeing the design, development and implementation of a global marketing and branding strategy with effective marketing campaigns- Execution of successful demand generation programs

Change management role, focused on identifying department efficiencies to improve ROI from marketing spend, plus raising both CLV and AOV. - Developed and executed multi-channel marketing strategy, in addition to a full re-branding- Established processes and guidelines for marketing department and external agencies- Creation of KPI weekly reporting structure including user customer acquisition and retention

Responsible for developing and implementing local market and business e-commerce strategies for further growth in Central Europe; establishing it as the top cluster for Stilago via successful restructuring- Lead the business across all areas, including resource planning, team management, customer care, logistics, agency management and local marketing activities - Full responsibility annual budgeting and financial planning, as well as daily P&L and cost management for Central European region

Department Director for Stilago’s fastest growing and highest margin revenue stream Fashion Mall, with 65%+ YoY revenue growth, accounting for 42% (€20m) of company turnover in 2015, 2 years after launch.- Defining communication and pricing strategy for full price assortment across all marketing channels including website, email, social media, PR, events- Owner for brand identity of Fashion Mall covering design and visuals, tone of voice and brand positioning, along with internal business models and external competitors. - Building key internal and external partnerships and enhancing customer experience, usability, website design and optimization, order fulfillment and process efficiency

Establishment of Brand Activation Team to support marketing & sales activities in order to increase sales volume and strengthen brand image.- Development of External Merchandising Project, covering data and analyses for shelf share, distribution, stock, actions - taken over as best practice in Europe region

Leading marketing activities for product categories & channels in retail, with clear vision of market share and profitability, proactive cooperation with sales team. - Establishing go to market strategy by categories, marketing and sales budgeting, pricing/profitability management, AD &Pro responsibility, market research- Managed all BTL activities: store front, merchandising, hands-on activities, roadshows, promoters at store level, product launches, events and store planograms

Overseeing and managing retail sales department in Czech and Slovakia. - Developing channel strategy for retail customers and budget settings (product, profit, net sales, leaflets)- Creating, harmonizing, negotiating and controlling commercial conditions, managing sales funds, rebate bonuses & accruals

Product lifecycle management for multiple product categories – ATL/BTL activities, pricing

Trade Marketing strategy development with main focus to increase brand awareness and sales for brands Heineken and Zlaty Bazant (on-trade). - Coordination of planning activities across all company departments, following and implementing BTL brand activities into the market- Managing 3rd party agencies, development of POS/POP