Marketing management for Adecco Czech Republic and working with international marketing of The Adecco Group countries around the world. • Strategic Planning: Development and execution of marketing strategies to achieve business objectives.• Brand Management: Enhancing brand positioning and ensuring consistent messaging across all channels.• Market Research: Analyzing market trends, customer needs, and competitor activities to identify opportunities.• Campaign Management: Designing, implementing, and evaluating multi-channel marketing campaigns.• Digital Marketing: Overseeing online presence, including SEO, PPC, social media, and email marketing.• Budget Oversight: Managing and optimizing the marketing budget for maximum ROI.• Collaboration: Coordinating with sales, product, and other departments to align marketing initiatives.• Selling marketing services: proposal development, presentation, sales management, performance and billing supervision, evaluation.• Performance Analysis: Tracking KPIs and leveraging data insights to refine strategies.• Stakeholder Communication: Reporting on marketing performance and plans to senior leadership.

Lectures of Marketing

Strategic planning, budgeting, targeting, positioning, performance tracking.•From the design of the plan, defending the proposed budget to the organization, implementation, and evaluation of individual activities. •TTL marketing, for example “Rebranding MONETA campaign” (multimedia: radio, billboards, magazines, daily press, SME campaign, websites, PR up to direct marketing, targeted activities, and events);•Recruitment, development, and management of marketing team (internal and outsourced). Coordination and management of suppliers;• Launches of new financial products; Project Management, MICE Management, Training Management, including the preparation of training content on the topic of assigned projects and their implementation into the bank's SW tools.

Lectures of Marketing, MICE• Fields of Marketing - strategic marketing planning, evaluation of marketing efficiency, Corporate Identity, Corporate Culture, Corporate unified Communications, Relationships with Communities, Public and Loyalty Programs, PR, Events, Brand, Positioning, Marketing Research, NeedScope...

Strategic planning and development of asset marketing strategy in cooperation with an asset owner.• Recruitment and development of cooperating team. Communication with agencies. Supervising of SME and websites;• Marketing effectiveness reporting to an asset owner.

Marketing, sale and project management, design and implementation of new strategy.• Establishment of offices, creating TV studio. Set up working team, including newsroom and TV crew.

Design and implementation of the shopping centre marketing strategies around the world. • Recruitment and development of the marketing team, leading of marketing meetings, management of professional trainings of marketing and sale skills, planning of marketing activities in cooperation with our business partners, project management (via IPMA).

Marketing and sales in Development company.