- Develop and maintain the product roadmap, outlining key features and milestones.- Make product-related decisions in alignment with user needs and business objectives.- Manage cross-functional teams including marketing, product design, and development.

Ioet Business Suite - Project Manager (ongoing)- Coordinate teams for new and ongoing projects with a Progressive team growth approach.- Manage stakeholders' needs, requirements, and project processes.- Utilize Agile project management with a focus on Kanban & Scrum supported by Jira.Staffing future - Business Analyst (1 year)- Conducted conversations with clients to translate their needs into detailed feature requirements.- Managed the support team to ensure quality and timeline compliance.

- Led website redesign projects, coordinating internal teams and external agencies for web design and development.- Identified and implemented improvements to enhance user experience.- Monitored online sales performance and supported marketing team in product enhancements.- Managed continuous updates to the website using Vtex ecommerce CMS.- Collaborated with marketing to ensure effective communication and functional marketing actions on the website.- Generated and presented project status reports and performance evaluations to company management in Colombia and Chile.

- Created and managed paid campaigns across various social media ad platforms.- Updated client media activity flowcharts and documents, leading projects to improve internal processes and documentation.- Worked closely with clients to understand their needs and objectives.- Assisted in tracking media expenditures to ensure budget compliance for the agency and clients.- Collected data and wrote competitive reports, providing valuable insights and media recommendations post-analysis.- Prepared budget tracking documents for the Media Planner and Media Supervisor.

- Planned, executed, optimized, controlled, and analyzed digital advertising campaigns across platforms such as Google, YouTube, Facebook, and Instagram.- Updated and managed databases for advertising, and created target groups focused on lead generation.- Generated and presented reports on the performance of digital advertising campaigns.- Wrote content for B2B and B2C email marketing campaigns for clients in Colombia, Ecuador, Peru, and Costa Rica.- Planned and created multimedia content for the website.- Planned promotions and marketing actions for business partnerships.- Wrote, sent, and analyzed results of promotional SMS messages.- Planned and executed communication flows in the Salesforce Marketing Cloud platform.

- Wrote SEO-focused content for agency clients including Servientrega, UPSistemas, 48 Fresh Flowers, Hair Doctors, among others.- Wrote web content for client's landing pages and websites.- Created content in various digital formats such as eBooks, social media posts, and advertising content.- Analyzed and presented metrics related to the impact of blog and social media content, aiming for optimization.

Provided customer service with a sales focus for English-speaking users of the Spanish airline Iberia.

- Redesigned graphic and communication line.- Designed internal and external communication pieces.- Organized and designed booths for events.